OCUK News Centre

William Hill is staying active following recent changes to fixed odds betting terminals (FOBTs) by going live in Sweden.

Just six weeks after new laws reduced FOBT stakes to £2 per round, William Hill is expanding its digital network.

As noted by CEO Philip Bowcock in 2018, moving into new online markets will play a crucial role in the company’s ongoing success. Although William Hill isn’t removing itself from the UK’s high streets, it is exploring new opportunities.

Offline to Online Movements

In tandem with 900 planned betting shop closures, the operator completed the acquisition of the MRG Group in … Read more

ASA Cautions Paddy Power Over Giggs Advert

Paddy Power has incurred the Advertising Standards Authority’s (ASA) wrath once again, this time for an ad featuring Rhodri Giggs.

Created by VCCP and released back in February, the tongue-in-cheek promo made light of Giggs’ now infamous breakup.

Giggs Scandal Makes Perfect PR for Paddy Power

Being the brother of ex-Manchester United star Ryan Giggs, Rhodri is no stranger to the spotlight. However, in 2011, he was thrust into the full glare of the media.

At the heart of the matter was an eight-year affair between Rhodri’s wife Natasha and his brother Ryan. A messy split ensued, with Rhodri and … Read more

International Online Innovations Push Up Paddy Power Profits

Online betting and gaming have helped Paddy Power deliver a 17 percent uptick in revenue for the first quarter of 2019.

Publishing its Q1 report on May 2, Paddy Power not only noted improvements at home but abroad.

In fact, it was the company’s ventures in the US and Australia that provided “excellent growth” according to chief executive Peter Jackson.

Sports Stumble but Revenue Soars

Delving into the details, revenue from Sportsbet and FanDuel helped offset unfavourable sports betting results in the UK.

In Australia, Sportsbet delivered a very strong quarter with revenues increasing by 20%. In the US, FanDuel

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GVC Wants New Responsible Gambling Laws to Ban TV Betting Ads

Ladbrokes Coral owner GVC Holdings has made a daring move in an effort to become the UK’s leading responsible gambling advocate.

Taking its Changing for the Bettor campaign further than anyone would have expected, the operator wants a blanket ban on gambling ads.

Announcing a series of new initiatives on April 25, GVC CEO Kenneth Alexander said he wants to up the ante on safer gambling. At the heart of his proposals are calls for an end to “all UK sports betting broadcast advertising.”

Proposals Put Pressure on GVC Peers

For the rules to become a reality, the UK Gambling … Read more

William Hill is looking to hit back at regulatory changes with a new TV advert featuring heavyweight boxer Anthony Joshua.

Going live on April 24, the commercial sees the world champion throwing the same uppercut that downed Wladimir Klitschko in 2017.

Anthony Joshua Gives Betting Brand Heavyweight Status

After the fictional bout ends (see video below), Joshua dons his William Hill robe and starts throwing shapes on the dancefloor. The ad comes to an end with the tagline “heavyweights since 1934.”

Although the latest PR piece is jovial, it’s intentions are serious. With changes to fixed odds betting terminals (FOBTs) … Read more

Betfred to Make US Debut at Betting on Sports America

British bookmaker Betfred is aiming to make an impact on the US sports betting scene at an industry convention in New Jersey.

Embracing the wave of regulation sweeping across the US, Betfred will debut its products at the Betting on Sports America 2019 conference.

US Connections Mark New Start for Betfred

The company’s attendance comes after it agreed a deal with SCCG Management. The Las Vegas company has been drafted in to represent Betfred in the US.

As well as explaining the company’s 50+ history to prospective partners, SCCG will promote Betfred’s OptimaMGS platform.

The software will give US operators … Read more

FA Scolds Paul Scholes Over Alleged Football Betting Infractions

Former Manchester United midfielder Paul Scholes has been charged by the Football Association (FA) for alleged betting infractions.

Despite being retired as a player, Scholes has remained part of the game. Prior to his unceremonious exit as Oldham Athletic boss in March, the 44-year-old was co-owner of non-league Salford City.

Paul Scholes Gambles as Salford City Gaffer

During his time at both clubs, FA investigators believe Scholes breached the organisation’s betting rules.

“Paul Scholes has been charged with misconduct in relation to The FA’s Betting Rules. It is alleged he placed 140 bets on football matches, contrary to FA Rule

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No Regrets as M&C Saatchi Ad Promotes Responsible Gambling

International ad agency M&C Saatchi is behind a new responsible gambling campaign dubbed Bet Regret.

Working alongside Fat Media and Good Stuff Media Buyers, the renowned agency is helping to tackle problem gambling in young men.

No Regrets Betting Message

The main aim of the new BeGambleAware campaign is to prevent people from doing something they might later regret.

In defining what Bet Regret means, the advertising agencies have put a particular emphasis on gambling when drunk.

“Bet Regret (noun) – the sinking feeling you get the minute you make a bet without thinking it through. Often when chasing losses,

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Online Betting Records Fall As Grand National Interest Peaks

The 2019 Grand National has shown the strength of online gaming and betting as multiple operators set new records.

As Tiger Roll made history by winning back-to-back Grand National titles, bookmakers across the country were celebrating.

Although favourites often cost bookies money, the Grand National is a different beast. With 40 runners, casual punters often take advantage of long odds which lessens the financial impact of a favourite winning.

Winner All Round in 2019

Irrespective of this year’s result, the latest data suggests that records may have fallen.

Although gathering industry-wide data is tough, BGT Sports processed twice as many … Read more

Grand National Betting Favourite Betway Extends Sponsorship Deal

Betway and the Grand National will continue to work in unison for the next five years after agreeing a new deal.

The two company’s formed a partnership in 2017 when Betway became a headline sponsor for the annual horse racing festival. With the current deal set to expire in 2020, the betting operator has negotiated a four-year extension.

Betway Retains Grand National Sponsorship

As part of package, Betway will retain its sponsorship of races during the Grand National festival, including the Betway Aintree Hurdle.

However, what the deal won’t include is sponsorship of the Grand National itself. That privilege will … Read more