OCUK News Centre

With the World Cup and Royal Ascot giving British punters something to get excited about, one bookmaker is predicting a £500 million betting bonanza will sweep the UK this week.

Describing the potentially bountiful period in The Telegraph’s business section, Betway’s Alan Alger believes the country’s leading operators are in for a major windfall.

“Britons are expected to wager as much as £500 million this week as England plays World Cup ties against Tunisia this evening and Panama on Sunday and punters at Royal Ascot bet £30-£40 million per day, according to estimates by bookies Betway,” reads the June 18 … Read more

William Hill Flooded with Offers Following US Sports Betting U-Turn

William Hill has been “inundated” with business offers following the US Supreme Court’s decision to rule an anti-sports betting law unconstitutional according to the company’s CEO.

Talking to Reuters on June 13, CEO of William Hill US Joseph Asher said that his team has been contacted by dozens of sports teams looking to forge a sponsorship deal.

Despite noting some early tension between betting operators, regulator and US sports leagues regarding data sharing, induvial teams are ready to embrace sports betting.

“The leagues and the teams are interested in doing commercial deals,” Asher told the media outlet.

Landmark Ruling Leads

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Mr Green Adds World Cup Betting Widget to Live Casino Tables

Mr Green has launched a new World Cup feature that will give live casino players the ability to bet on the football without leaving their table.

Dubbed Quickbet and going live on June 13, the betting widget will form part of Mr Green’s new selection of Live Beyond Live table games.

New Tables, New Opportunities

The exclusive selection of live dealer games offer a more immersive gaming experience through a combination of graphics and animations. However, the feature Mr Green is pushing ahead of the 2018 World Cup in Russia is the on-table sports betting widget.

“[This feature] allows our

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English Football Clubs Continue to Embrace Betting With New Shirt Deals

English football and the betting have strengthened their bonds ahead of the 2018/2019 season, despite the FA severing its ties with the industry in 2017.

As football fans get ready for the World Cup in Russia, two English clubs have announced sponsorship deals with betting brands. In a continuation of its multi-year partnership with OPE Sports, Huddersfield Town’s 2018/2019 kit will now show the betting site’s new logo.

Huddersfield Taking Advantage of Its Premier Position

With a draw at Chelsea in the final throes of the 2017/2018 season, David Wagner’s side will once be visible on a world stage as … Read more

Unibet UK Launches Intelligent World Cup Chatbot

Unibet UK is using the 2018 World Cup to launch its new smart betting service powered by artificial intelligence (AI) chatbots.

Announced on June 4, the initiative will see Unibet’s Parent company the Kindred Group partner with Artificial Solutions to run a new Facebook service.

Harnessing the power of the latter’s Teneo software, the AI-powered chatbots will be able to understand standard conversations and call up relevant results.

A Smarter Service

Unlike chatbots that use algorithms to read through a database of keywords and common phrases, AI systems can use machine learning techniques to understand non-standard commands. According to Artificial … Read more

Sky Bet to Tackle Gambling in Football with £1 Million Campaign

Sky Bet has launched a £1 million campaign aimed at educating footballers and backroom staff about the dangers of problem gambling.

Announced on May 26 and delivered in conjunction with EPIC Risk Management, Sky Bet’s campaign will see experts visit 72 football league clubs across the UK. Being the chief sponsor of the English Football League (EFL), Sky Bet has said that it wants its relationship with the sport to be enjoyable and not harmful.

“By funding such a vital service for every club we want to play our part in reducing gambling related harm amongst their players and wider

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British Bookmakers Buoyed by US Sports Betting Changes

British bookmakers are in a buoyant mood after the US Supreme Court ruled that the Professional and Amateur Sports Protection Act (PASPA) was unconstitutional.

Despite the ruling be most relevant to US states such as New Jersey, bookies this side of the pond will now be looking to cash in on any newly formed sports betting markets. In reviewing the federal law which has been in place since 1992, Supreme Court judges essentially declared that allowing sports betting in some states and not others is unfair.

“Congress can regulate sports gambling directly, but if it elects not to do so, … Read more

Senate Group Wants Operators to Embrace Responsible Gambling Message

The Senate Group is insisting that its responsible gambling campaign be adopted by operators across the industry.

In a letter to UK licence holders, the organisation dedicated to tackling problem gambling highlighted the effectiveness of its “when the fun stops, stop” adverts. According to independent findings, the Senate Group’s campaign has reached 82 percent of gamblers in the UK and, in turn, helped 33 percent bet more responsibly.

The Most Effective Message

Following the success of the awareness effort, the Senate Group has urged all operators to embrace the message ahead of this summer’s sporting events.

“Some seven weeks before

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UKGC Wants Pool Betting to be Fully Transparent

Pool betting for horse racing in the UK is now the subject of a regulatory consultation as Betfred’s exclusive licensing deal draws to a close.

Opened on April 18, the review is designed to assess the current rules on horse racing pools, which are set to expire on July 12, 2018. Under the current system, only Betfred is allowed to offer pool betting for horse races.

However, once its license expires on July 12, other operators will be able to offer this type of betting at racetracks across the UK.

The issue that will arise at this point is that … Read more

Sky Betting and Gaming to Become Part of PokerStars’ Universe

Sky Betting and Gaming looks set to become part of The Stars Group following a takeover bid worth £3.4 billion.

News of the deal broke on April 21, with Reuters’ sources suggesting that negotiations had been taking place for the last few weeks.

Prior to the deal, Sky Betting and Gaming’s parent company CVC Capital Partners had hired Rothchild’s bankers to assess the potential of a stock market floatation.

With the owners in the market to sell, executives at The Stars Group threw their hat into the ring with an offer that would make it the majority shareholder.

The Stars

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