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The Senate Group is insisting that its responsible gambling campaign be adopted by operators across the industry.

When the fun stops, stop.

The Senate Group wants all UK operators to embrace its “when the fun stops, stop” campaign. (Image: YouTube/Sky Bet)

In a letter to UK licence holders, the organisation dedicated to tackling problem gambling highlighted the effectiveness of its “when the fun stops, stop” adverts. According to independent findings, the Senate Group’s campaign has reached 82 percent of gamblers in the UK and, in turn, helped 33 percent bet more responsibly.

The Most Effective Message

Following the success of the awareness effort, the Senate … Read more

PokerStars has been forced to cancel a TV advert after the Advertising Standard Agency (ASA) deemed it socially irresponsible.

PokerStars banned advert.

A PokerStars advert has been canned after it falsely implied that anyone can become a great poker player. (Image: Vimeo/PokerStars)

Assessing the online poker site’s recent campaign, the ASA ruled that the advert about bluffing gave novice players a false sense of confidence in relation to the game.

Although it accepted that trying to dupe an opponent is part of poker, the suggestion that someone could use experiences from everyday life to master the technique was considered misleading.

False Claims About

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Sky Bet has become the latest UK operator to feel the force of the Gambling Commission and its current drive to increase social responsibility standards across the board.

SkyBet

Sky Bet has been hit with a £1 million fine for failing its most vulnerable customers. (Image: campaignlive.co.uk)

In a notice published on March 28, the UK Gambling Commission (UKGC) explained that weaknesses in Sky Bet’s self-exclusion facilities had resulted in multiple failures.

According to the regulatory body’s findings, 736 self-excluded players were able to create duplicate accounts and make bets.

Multiple Failures Lead to Big Money Fine

Additionally, 50,000 players who … Read more

GVC Holdings has bolstered its position in the iGaming market with another acquisition ahead of its much-anticipated takeover of Ladbrokes Coral.

Crystalbet.

GVC has bought a controlling stake in online poker, casino and betting site Crystalbet for £38 million. (Image: YouTube/Crystalbet Official)

In an announcement made on March 5, GVC chief executive Kenneth Alexander announced that the company had purchased 51 percent of Georgian casino, poker and betting site, Crystalbet.

Under the terms of the deal, GVC will pay £38 million for a controlling stake in the company, before a complete buyout takes place in 2021.

Another Shrewd Move

Assuming … Read more

Bgo Entertainment has stepped up its compliance strategy by signing a deal with affiliate monitor, Rightlander.

bgo Rightlander deal

Bgo partners with Rightlander to ensure any promotional material complies with the UKGC’s responsible gambling conditions. (Image: YouTube/bgo)

Announced at the close of February, the partnership will allow bgo to track the activity of its affiliates and ensure that no marketing material breaches UK Gambling Commission (UKGC) guidelines.

“We understand the importance of making sure that consumers get the right information about the offers that our affiliate partners promote for us on our behalf,” Allan Turner, BGO’s chief marketing officer, told iGamingbusiness.

Rightlander Going

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University of Glasgow betting.

Research from the University of Glasgow has shown that 50% of Premier League clubs had betting sponsors in 2016/2017. (Image: gla.ac.uk)

Online betting sites have become a major presence in professional football across England according to the new research.

Charting the rise of betting sponsors in football, researchers at the University of Glasgow and Healthy Stadia found that online operators now control 95% of the market.

Sampling 79 sponsorship deals made since 2005, the academics noted that 75 were between betting companies and football clubs.

Relaxed Rules Cause Influx of Betting Sponsors

Prior to a relaxation of the rules regarding … Read more

grosvenor survey online poker

Grosvenor poker survey shows that the majority of older players now prefer to play online. (Image: grosvenorcasinos.com)

Seniors now prefer to play online poker and Londoners think they’re the better than average, according to a new survey from Grosvenor.

In a bid to identify some of the major poker trends in the UK, Grosvenor Casinos recently surveyed 2,000 players from around the country.

Aside from being one of the largest live casino operators in the country, Grosvenor has hosted its own poker tour since 2007.

UK Poker Scene Has Evolved

Known formerly as the Grosvenor UK Poker Tour but commonly … Read more

bet365 trademark.

bet365 has won part of its bid to trademark “BET 365” within the European Union (EU). (Image: democratlive.com)

Bet365’s long running battle to trademark its brand name within the European Union (EU) has, in part, come to a positive conclusion.

After fighting the trademark case since 2007, the EU General Court has said that the company’s push to own “BET 365” in Europe is permissible with regards to the provisions of betting and gambling.

At the heart of the matter is bet365’s assertion that it has built up enough of a brand name to warrant trademarks covering a range of … Read more

Tim Miller UKGC

New research shows that 12 percent of 11-to-16-year-olds are gambling on a regular basis. (Image: gamblingcommission.gov.uk)

Betting in video games has caused a stir in the media once again, just weeks after the UK Gambling Commission (UKGC) commented on the issue of loot boxes.

According to research published by the UKGC, new technology is making it easier for young children to access various forms of gambling.

Detailed in the regulator’s annual Young People and Gambling report is the finding that 12 percent of 11-to-16-year-olds had gambled in the week prior to being surveyed.

Although higher than the UKGC would like, … Read more

RGA’s Chief Executive Clive Hawkswood.

RGA Chief Executive Clive Hawkswood wants operators to pay a fixed fee to support problem gambling projects. (Image: events.bizzabo.com)

The Remote Gambling Association (RGA) wants better funding to tackle problem gambling awareness projects through the implementation of a fixed levy.

In a press release published on December 11, the trade association for online gaming companies licensed in the UK called for a statutory tax to help fund research and treatment of problem gambling.

Under the current system, operators aren’t obliged to pay anything towards the running costs of organisations such as GambleAware. Instead, the majority make individual donations.

RGA Wants

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