OCUK News Centre

PokerStars Diversification Drive Continues as Sky Bet Takeover Completes  

PokerStars has completed its £3.4 billion takeover of Sky Betting & Gaming (SBG) to become the largest publicly-owned gaming company in the world. 

Rafi Ashkenazi.

Chief executive of The Stars Group Rafi Ashkenazi (centre) is looking to diversify as his company completes its takeover of Sky Betting & Gaming.

In an official press release, The Stars Group, said that the deal will create more opportunities across both verticals. Read more

Bet365 Betting on US Success with Hard Rock Atlantic City Partnership

UK betting firm Bet365 has forged a deal with the recently opened Hard Rock Atlantic City Casino, marking its first sports betting venture in the US.

 Hard Rock Atlantic City.

Bet365 has partnered with Hard Rock Atlantic City in a bid to capitalise on the new era in US sports betting. (Image: hardrockhotelatlanticcity.com)

The partnership was first signed on June 19 but wasn’t made public until July 3. As per the letter published by the New Jersey Division of Gaming Enforcement (NJDGE), Bet365 has been granted a temporary licence until July 31 while it works to obtain a full regulatory approval.

“The Division has … Read more

NUS to Offer Free Responsible Gambling App Through Gamban Partnership

The National Union of Students (NUS) has moved to help those affected by problem gambling issues by partnering with app developer Gamban.

Gamban.

Gamban partners with NUS to give students across the UK free access to its responsible gambling app. (Image: Vimeo/Gamban)

Following a report by the UK Gambling Commission (UKGC) which showed that 100,000 students have been in debt as a result of betting, the NUS has taken action. Through the new collaboration with Gamban, students across the UK will now be able to use a single app to manage their online gambling activities.

Free Help for Students

The desktop … Read more

Senate Group Wants Operators to Embrace Responsible Gambling Message

The Senate Group is insisting that its responsible gambling campaign be adopted by operators across the industry.

When the fun stops, stop.

The Senate Group wants all UK operators to embrace its “when the fun stops, stop” campaign. (Image: YouTube/Sky Bet)

In a letter to UK licence holders, the organisation dedicated to tackling problem gambling highlighted the effectiveness of its “when the fun stops, stop” adverts. According to independent findings, the Senate Group’s campaign has reached 82 percent of gamblers in the UK and, in turn, helped 33 percent bet more responsibly.

The Most Effective Message

Following the success of the awareness effort, the Senate … Read more

PR Bluff Lands PokerStars in Hot Water With ASA

PokerStars has been forced to cancel a TV advert after the Advertising Standard Agency (ASA) deemed it socially irresponsible.

PokerStars banned advert.

A PokerStars advert has been canned after it falsely implied that anyone can become a great poker player. (Image: Vimeo/PokerStars)

Assessing the online poker site’s recent campaign, the ASA ruled that the advert about bluffing gave novice players a false sense of confidence in relation to the game.

Although it accepted that trying to dupe an opponent is part of poker, the suggestion that someone could use experiences from everyday life to master the technique was considered misleading.

False Claims About

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Self-Exclusion Slip Costs Sky Bet £1 Million

Sky Bet has become the latest UK operator to feel the force of the Gambling Commission and its current drive to increase social responsibility standards across the board.

SkyBet

Sky Bet has been hit with a £1 million fine for failing its most vulnerable customers. (Image: campaignlive.co.uk)

In a notice published on March 28, the UK Gambling Commission (UKGC) explained that weaknesses in Sky Bet’s self-exclusion facilities had resulted in multiple failures.

According to the regulatory body’s findings, 736 self-excluded players were able to create duplicate accounts and make bets.

Multiple Failures Lead to Big Money Fine

Additionally, 50,000 players who … Read more

Future Looks Bright for GVC Holdings Following Crystalbet Takeover

GVC Holdings has bolstered its position in the iGaming market with another acquisition ahead of its much-anticipated takeover of Ladbrokes Coral.

Crystalbet.

GVC has bought a controlling stake in online poker, casino and betting site Crystalbet for £38 million. (Image: YouTube/Crystalbet Official)

In an announcement made on March 5, GVC chief executive Kenneth Alexander announced that the company had purchased 51 percent of Georgian casino, poker and betting site, Crystalbet.

Under the terms of the deal, GVC will pay £38 million for a controlling stake in the company, before a complete buyout takes place in 2021.

Another Shrewd Move

Assuming … Read more

BGO to Keep Tabs on Rogue Affiliate Adverts

Bgo Entertainment has stepped up its compliance strategy by signing a deal with affiliate monitor, Rightlander.

bgo Rightlander deal

Bgo partners with Rightlander to ensure any promotional material complies with the UKGC’s responsible gambling conditions. (Image: YouTube/bgo)

Announced at the close of February, the partnership will allow bgo to track the activity of its affiliates and ensure that no marketing material breaches UK Gambling Commission (UKGC) guidelines.

“We understand the importance of making sure that consumers get the right information about the offers that our affiliate partners promote for us on our behalf,” Allan Turner, BGO’s chief marketing officer, told iGamingbusiness.

Rightlander Going

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Online Betting Boom Boosts Football Sponsorship Deals

University of Glasgow betting.

Research from the University of Glasgow has shown that 50% of Premier League clubs had betting sponsors in 2016/2017. (Image: gla.ac.uk)

Online betting sites have become a major presence in professional football across England according to the new research.

Charting the rise of betting sponsors in football, researchers at the University of Glasgow and Healthy Stadia found that online operators now control 95% of the market.

Sampling 79 sponsorship deals made since 2005, the academics noted that 75 were between betting companies and football clubs.

Relaxed Rules Cause Influx of Betting Sponsors

Prior to a relaxation of the rules regarding … Read more

UK Survey Shows Online Poker Isn’t a Young Person’s Game Anymore

grosvenor survey online poker

Grosvenor poker survey shows that the majority of older players now prefer to play online. (Image: grosvenorcasinos.com)

Seniors now prefer to play online poker and Londoners think they’re the better than average, according to a new survey from Grosvenor.

In a bid to identify some of the major poker trends in the UK, Grosvenor Casinos recently surveyed 2,000 players from around the country.

Aside from being one of the largest live casino operators in the country, Grosvenor has hosted its own poker tour since 2007.

UK Poker Scene Has Evolved

Known formerly as the Grosvenor UK Poker Tour but commonly … Read more