UKGC Parts Ways With CMA But Vows Show Must Go On

The UK Gambling Commission (UKGC) and Competition and Markets Authority (CMA) have ended their joint regulatory efforts but not the drive to improve standards.

UKGC ends CMA partnership

The UKGC has ended its working relationship with the CMA but insists standards must not slip. (Image: Pensions & Investments)

In letter sent out to British gaming operators on April 29, the two authorities praised the progress that’s been made.

“The CMA’s work with the Commission has resulted in significant changes by the sector. The impact of this work has been felt across the entire sector,” reads the letter.

However, in announcing the end of the working relationship, the UKGC said more changes are needed.

Joint Effort Improves Consumer Trust

The two bodies joined forces in an effort to tackle suspected breaches of consumer protection laws. Focusing specifically on “fairness, transparency and the potential for consumers to be misled,” the regulators sought assurances from the UK’s largest brands.

After a lengthy investigation, Ladbrokes, William Hill, BGO, Jumpman Gaming, Progress Play and PT Entertainment all committed to major changes.

Buoyed by this, the UKGC believes that other licensees are now following suit. However, in notifying operators of the project’s end, it warned that future infractions wouldn’t be tolerated.

Pointing out that certain breaches had “undermined consumer trust and confidence,” the UKGC stated that more needs to be done.

“You need to audit all your terms and conditions, examine your business systems and practices, embed compliance and, importantly, continually review these to ensure that you maintain high standards of consumer protection in the future,” the letter continues.

UKGC Pushes for Better Standards

The stark warning is the latest move by the UKGC to raise social responsibility standards. On April 25, the regulatory body announced a new three-year plan to tackle gambling related hard “much faster.”

Responding, the industry’s biggest players have become more socially responsible. William Hill has been working to tackle problem at home and aboard, while GVC recently called for a complete ban on betting adverts.

In tandem with UK gaming operators, the National Union of Students (NUS) and Barclays have also launched responsible gaming innovations.

Although standards may not be perfect, the market is a better position than it once was. Indeed, through the work of the UKGC and its licensees, UK consumers now have access to a safe, secure and fair online gaming industry.

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