Five Operators Bolster Senate Group Efforts to Promote Responsible Gambling

Responsible gambling is on the rise across the UK thanks to the Senate Group and a quintet of new partners.

Aspers responsible gambling

Five operators, including Aspers, have partnered with responsible gambling organisation the Senate Group. (Image: Aspers Northampton)

Although fixed odds betting terminals (FOBTs) have dominated this year’s gaming headlines, social responsibility is slowly gathering steam.

Already this year, UK gaming operators have received guidance from the Responsible Gambling Strategy Board (RGSB).

Suggesting ways the industry could improve, the RGSB produced a 20-page report that has led to a wave of positive changes.

Following innovations such as William Hill’s enhanced social responsibility initiative, five operators have upped their games. Announced on April 15, Aspers, Caesars, Genting, Playtech and the Rank Group have partnered with the Senate Group.

Responsible Gambling Push Continues

Working alongside William Hill, Ladbrokes, Coral and Paddy Power, the five brands will help improve standards across the sector.

Although it stands as an independent organisation, the Senate Group is funded by gaming operators.

Acting in unison with its partners to devise and implement responsible gambling guidelines, the organisation helps ensure UK Gambling Commission (UKGC) standards are met.

In May 2018, the group announced that its “when the fun stops” campaign had been a success. Urging operators to embrace the slogan ahead of the 2018 World Cup, the Senate Group said it had improved responsible gambling rates by 33 percent.

With five new operators helping to shape its policies, the group expects future campaigns to be even more effective.

“Senet is doing its part in leading and facilitating collaborative projects, and I am delighted that our new partners have chosen to recognise the importance of collective leadership on safer gambling,” chief executive of the Senate Group Sarah Hanratty said on April 15.

For the UK gaming sector as a whole, the latest news will come as another positive. will help.

Gold Standard Gaming

Following FOBT restrictions and credit card payment debates, anything operators can do to show their responsible

Although stricter standards have put pressure on license holders, the UKGC has established itself as the gold standard for regulations.

Indeed, even with increased tax rates and changes to the live betting sector, this reputation has kept the UK market buoyant.

That means consumers still have access to more betting options than anywhere else in the world. What’s more, thanks to the work of organisations such as the Senate Group, these betting options safer and fairer than ever before.

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