Betfred to Make US Debut at Betting on Sports America

British bookmaker Betfred is aiming to make an impact on the US sports betting scene at an industry convention in New Jersey.

Betfred Betting on Sports America 2019 Convention

Betfred will be showing off its wares to US operators at the 2019 Betting on Sports America convention. (Image: Leading Edge Signage)

Embracing the wave of regulation sweeping across the US, Betfred will debut its products at the Betting on Sports America 2019 conference.

US Connections Mark New Start for Betfred

The company’s attendance comes after it agreed a deal with SCCG Management. The Las Vegas company has been drafted in to represent Betfred in the US.

As well as explaining the company’s 50+ history to prospective partners, SCCG will promote Betfred’s OptimaMGS platform.

The software will give US operators the tools required to provide the same regulated betting conditions offered in the UK. What’s more, it will help Betfred compete with other British bookmakers already active across the pond.

With a presence in Nevada long before the Professional And Amateur Sports Protection Act (PASPA) was deemed unconstitutional, William Hill has had a head start on its peers.

From this starting point, the operator has since forged a deal with US casino brand Golden Entertainment.

Like William Hill, GVC has also been making moves in the US since PASPA’s fall in May 2018. Just three months after states were able to offer legal sports betting, the company partnered with MGM Resorts.

Contributing to a £156 million investment, GVC now has a presence in the New Jersey sports betting market as well as other states across the US.

Land of Opportunity for UK Betting Brands

Not wanting to lose ground, Betfred will now demonstrate its credentials at the Betting on Sports America 2019 convention.

The event will run from April 23 to April 25 and will feature exhibitions, demonstrations and speeches.

A total of 60 exhibitors will gather inside New Jersey’s Meadowlands Exposition Center for what’s described as “largest dedicated sports betting trade show” in the US.

If Betfred can impress during the three-day conference, it could unlock a wealth of opportunities. Indeed, as operating conditions in the UK get tougher, the rapidly liberalising US market is becoming more attractive.

With a network of UK betting shops, Betfred is under pressure to offset fixed odds betting terminal (FOBT) losses. After maximum betting limits were lowered from £100 to £2 on April 1, bookies are looking for new revenue streams.

For Betfred, these new revenue streams could be made during the Betting on Sports America 2019 convention this week.

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