William Hill Extends Responsible Gambling Initiative to US States

William Hill has extended its responsible gambling initiative beyond the UK by making a £38,000/$50,000 donation to the Council on Compulsive Gambling of New Jersey (CCGNJ).

William Hill US CCGNJ partnership

William Hill is helping to tackle problem gambling in the US following a donation to the CCGNJ. (Image: NJTV)

Off the back of its 2018 Nobody Harmed by Gambling campaign, William Hill UK has passed the baton to its US counterpart. Confirmed by CEO of William Hill US Joe Asher, the donation is the start of an ongoing relationship with the Garden State’s responsible gambling agency.

“We are proud to partner with the Council on Compulsive Gambling of New Jersey on bringing attention to this extremely important issue,” Asher said on March 20.

Settlement Funds Responsible Gambling Push

Elaborating on the deal, Asher said the money came is from the proceeds of a settlement between FanDuel and William Hill US.

Thanking the gaming operator for its donation, CCGNJ executive director Neva Pryor explained that the funds will be used to raise awareness of the issues surrounding problem gambling. Describing it as a “treatable disease,” she said the organization will show people that gaming should be fun and not a burden.

Looking specifically at what the money will be used for, the CCGNJ has confirmed it will go towards a video outlining the signs of problem gambling and how people can get help.

Once complete, the video will be distributed via social media and other offline media outlets, including TV and movie theatres.

William Hill Enhancing Its US Standing

For William Hill, the partnership is another important step in its US expansion project. By following GVC and tackling problem gambling head on, it’s gradually building a reputation as a responsible operator.

With regulation balanced on a knife-edge in the US, any move to protect consumers will be welcomed by state officials.

Working with the CCGNJ, William Hill will not only improve its online products but enhance its credibility across the US.

By tallying this with a digital expansion plan that includes a recent deal with Golden Entertainment, the British operator is on its way to becoming one of the leading names in US online gaming.

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