UK Bookmakers Unfreeze Odds on White Christmas as Artic Winds Blow

UK bookmakers are slashing their odds on a white Christmas after reports of an arctic blast sweeping the country hit the headlines.

UK bookmakers White Christmas bets

UK bookmakers are currently gearing up for another round of white Christmas bets. (Image: allfinweb.com)

The annual tradition of betting on a white Christmas has become something of a money-spinner for UK betting operators in recent years. Despite the eternal promise of snow on Christmas Day, early forecasts have often fallen short of expectations.

However, with the MET Office currently tracking the movements of a cold snap, UK bookmakers have started to adjust their betting lines ahead of the big day.

Arctic Chill to Warm-Up Betting Markets

According to the latest weather reports, an arctic wind will see temperatures across parts of the country fall to -5C this week. Scotland and Northern England will be hit the hardest, but the incoming weather front will send a chill across the whole country.

Despite being two weeks away, the winds of change have forced the odds makers to recalibrate their assessments.

In a bid to capitalise on the popularity of online sports betting brought about by the 2018 FIFA World Cup, operators have adjusted the conditions attached to their white Christmas bets.

Previously, snow had to fall on the MET Office building in London. At most UK betting sites, customers can now select the cities they believe will see a fresh batch of snow fall on December 25.

UK Bookmakers Get Creative

At William Hill, punters can currently get odds of 6/4 on snow falling at Aberdeen Airport and 7/1 at London Airport. Among other cities, Paddy Power is offering 8/1 for a white Christmas at Bristol Airport and 5/1 at Dublin Airport.

Although betting on snow at Christmas has become a national pastime, operators have been warned in recent years to take novelty bets more seriously. Following suspicious activity during the 2016 series of Strictly Come Dancing, the UK Gambling Commission (UKGC) called for UK bookmakers to watch how they offer odds on current events.

While influencing the weather may be beyond the powers of a bookie, operators will have to ensure they don’t overstep the mark and fall foul of the UKGC’s responsible gambling guidelines.

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