Scout Gaming to Diversify UK Gaming with Daily Fantasy Sports Licence

Scout Gaming has been granted a B2B licence by the UK Gambling Commission (UKGC), a move that will give British punters access to more fantasy sports (DFS) sites in the coming months.

Scout Gaming CEO Andreas Ternström

Scout Gaming CEO Andreas Ternström believes his company’s B2B licence will help diversify the UK market. (Image: Redeye Play)

Announced on November 6, the approval goes alongside the gaming operator’s existing B2C licence and will dramatically increase its footprint within another regulated market. In real terms, Scout Gaming can offer its DFS services across its 12 partners, including those already active in the UK.

DFS Demographics are Different

Commenting on the news, Scout Gaming CEO Andreas Ternström said the deal was not only a positive for his company but the UK gaming industry as a whole.

“With a toughening regulatory environment trend ongoing, not only in the UK, operators need to look for new ways of acquiring players and broaden their target group,” Ternström said in a November 6 press release.

Elaborating on the point, the CEO described his company’s core demographic as different to the average casino customer.

“We build games that speak to a different kind of audience. The skill aspect attracts the younger generation who have grown up playing skill-based games,” continued Ternström.

Diversification More Important than Ever

For UK gaming operators, the ability to attract new demographics comes at the perfect time. With Chancellor Philip Hammond raising remote betting duty and clamping down on live betting terminals, the leading brands are now looking to diversify.

In its latest trading update, William Hill outlined plans to scale back certain live ventures and grow its online profile by acquiring Mr Green. As other operators look to follow suit, Scout Gaming will be in a position to provide a link to the emerging DFS market.

In the US, DFS entry fees topped $3.2 billion/£2.4 billion this year thanks to platforms such as DraftKings and FanDuel. Although the British DFS market is smaller at this point, there’s potential for growth.

Indeed, with Scout Gaming offering a B2B solution, operators outside of the DFS sector now have the opportunity to offer a new selection of games and, in turn, open up more revenue streams.

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