UK Betting Brand Rocket X Has Partnered with SBTech

The UK betting axis of LeoVegas has announced a new partnership with SBTech ahead of nationwide expansion plan.


Rocket X will continue its UK expansion project with the help of sports betting supplier SBTech. (Image: SBTech)

Announced on July 25, the agreement will see SBTech deliver its suite of online sports betting solutions to Rocket X’s stable of gaming sites.

Consolidation Leads to UK Expansion

Rocket X was set up in March 2018 following LeoVegas’ acquisition of Intellectual Property & Software Limited (IPS) and related assets from two other companies for £65 million.

Consolidating the assets under a single brand, Sweden’s LeoVegas announced that it wanted to “further strengthen” its presence in the UK. A partnership with Bede Gaming followed in April before the latest deal with SBTech was agreed.

Under the terms of the deal, SBTech will provide Rocket X sites such as BetUK with a variety of betting markets and online features. Among the innovations listed is the YourBet function that allows punters to access accumulator odds for multiple events in a single game.

In addition to more betting options and in-play innovations, Rocket X CEO Mark Good highlighted the regulatory expertise of SBTech. With the UK Gambling Commission showing that it’s not afraid to take on the country’s largest firms, the partnership will allow the company’s fledging sites to stay on the right side of the law.

Spurious Slots Claims Land Karamba in Hot Water

While LeoVegas and its UK subsidiary are enjoying a positive summer, Karamba has found itself in trouble with the Advertising Standards Authority (ASA). Following the publication of an article titled Tips and Tricks on How to Win at Starburst, the ASA received a number of complaints.

At the heart of the issue was the implication that it was possible to change your luck and win more by increasing the size of your bets.

“Wins at the minimum bet rate are much less frequent and pay out significantly smaller sums. Tests have also proven that it is possible to change your luck if you find things aren’t going your way,” reads the article.

Reviewing the content, the ASA concluded that the advice not only had the potential to misled readers but encourage them to spend more than they could afford.

“[The article] condoned and encouraged irresponsible gambling behaviour that could lead to financial, social or emotional harm,” reads the ASA’s July 25 report.

Karamba must now remove the article and not republish it in its current form.

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