Blueprint Gaming to Diversify Following Games Warehouse Acquisition

Matt Cole Blueprint Gaming

Blueprint Gaming’s Matt Cole is looking forward to diversifying his company’s products following the acquisition of Games Warehouse. (Matt Cole/LinkedIn)

The UK’s Blueprint Gaming has acquired Games Warehouse in a move that will see it increase its ability to offer omni-channel gaming solutions.

As part of the acquisition, Games Warehouse will no longer be a part of the Harbour Group. Instead, it will now operate under the Gauselmann Group banner.

Prior to the deal, Blueprint Gaming had been one of the leading players in the land-based gaming market.

Conversely, Games Warehouse had built up a portfolio of products in the online, mobile and gambling markets.

Wild Bandits, Birdz and Gold Strike are three of the leading slots from Games Warehouse and currently feature at a variety of UK online casinos, including Sky Vegas and Grosvenor.

New Deal Will Create New Opportunities

Under the new coalition, the two software developers will share resources in a bid to produce more products aimed at the betting market.

“We are very pleased to welcome the Games Warehouse team to Blueprint Gaming. They will support our growth by continuing to develop creative games as well as back Blueprint’s development efforts,” said Blueprint Gaming’s managing director, Matt Cole.

The latest deal is the British gaming company’s third in recent months. In a bid to offer a larger range of casino-style games to its network, Blueprint Gaming partnered with Merkur Gaming and Reel Time Gaming (RTG) in October 2017.

“The game style will complement our existing portfolio of feature rich slots and further strengthens our performance across a broad range of markets,” Cole commented in the wake of the deal.

New Regulations Force Diversification

As well as being established brands in Germany, Spain, the Netherlands and Easter Europe, Merkur and RTG are behind some of the UK’s most popular betting shop games. Between these deals and the recent acquisition of Games Warehouse, Blueprint is in a strong position to add more weight to its live gaming services.

Indeed, with UK’s review of betting shop terminals set to be published in the coming weeks, companies such as Blueprint Gaming will need to adapt. Although the expected lowering of the maximum betting stakes will mainly affect gambling operators, the market as a whole will experience a shift.

In light of the potential knock-on effects of any major changes, the time is right for Blueprint to diversify and broaden its potential revenue streams.

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