OCUK News Centre

Paddy Power Rapped for Another Controversial Commercial

Paddy Power’s PR team is in hot water again after the Advertising Standards Authority (ASA) said that a recent TV advert condoned gambling at work.

Paddy Power ASA Breach

Paddy Power’s latest casino commercial has been found to encourage gambling in the workplace. (Image: campaignlive.co.uk)

Following two complaints, the ASA was prompted to review the betting operator’s advert featuring a security guard singing Papa Loves Mambo while betting on Paddy Power’s mobile casino app.

At one point in the short clip, the security guard turns away from his computer screen and looks at his phone before placing a bet.

Even though Paddy Power’s PR … Read more

Loot Boxes Blurring the Lines, But Not Gambling According to UK Gambling Commission

UKGC Tim Miller loot boxes.

UKGC Executive Director Tim Miller has reconfirmed that, at this stage, loot boxes don’t fall under its regulations. (Image: gamblingcommission.gov.uk)

The UK Gambling Commission (UKGC) has reconfirmed its position on loot boxes following a recent statement from the Belgian Gambling Commission.

In a piece published by UKGC on November 24, the regulator confirmed that loot boxes in popular video games such as Stars Wars: Battlefront II don’t fall under its remit. On November 22, Belgium’s Minister of Justice Koen Geens said that he believed loot boxes should be banned.

Although an original report by local news outlet VTM suggested that … Read more

Will the UK Join Belgium In Classifying Loot Boxes as a Form of Gambling?

Loot boxes have been classed as a form of gambling by the Belgium government according to local news source VTM.

Koen Geens loot boxes.

Belgian minister Koen Geens rules that loot boxes in video games are a form of gambling and should be banned. (Image: Annika Haas/commons.wikimedia.org)

After launching an investigation in mid-November, the Belgian Gaming Commission has concluded that mystery boxes in games such as Star Wars: Battlefront II aren’t simply an in-game extra.

The ruling could prove significant for UK gamers as the Belgian authority’s review was triggered, in part, by Conor Rhys Deeley.

UK Petition Helps Spark Belgian Investigation

After … Read more

Online betting at William Hill has helped the group’s total revenue grow by six percent in the 17 weeks to October 24.

William Hill Philip Bowcock revenue report.

William Hill chief executive Philip Bowcock is confident in company’s annual performance following online growth. (Image: williamhillplc.com)

In a statement released on November 20, William Hill chief executive Philip Bowcock announced that activity in the second half of 2017 has been positive. On top of a 28 percent increase in US net revenue, Bowcock pointed to a 14 percent upswing in online activity.

As well as noting the growth in general terms, William Hill’s top exec told shareholders … Read more

European Gaming Commissions to Investigate Star Wars Battlefront 2

Star Wars Battlefront 2 is the talk of the gaming world, but the new release has also aroused the interest of gaming commissions across Europe.

Loot boxes Star Wars Battlefront 2.

Gaming commissions in Belgium and the Netherlands are questioning whether loot boxes in Star Wars Battlefront 2 are a form of gambling. (Image: usgamer.net)

The issue of loot boxes in popular video games such as Overwatch came to the fore in October after concerned gamer Conor Rhys Deeley submitted a petition to the UK government.

At the heart of Deeley’s petition was the concern that loot boxes are essentially a form of gambling.

UK Petition

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UKGC’s New Strategy to Make Betting More Fair for Consumers

The UK Gambling Commission (UKGC) is pushing to make all forms of betting in the UK more fair and safer for consumers with its new regulatory strategy.

UKGC Executive Director Sarah Gardner.

UK Gambling Commission (UKGC) Executive Director Sarah Gardner outlines the regulator’s new plans to make betting more consumer friendly. (Image: YouTube/Gambling Commission)

Published on November 14, the new guidelines will cover five key areas in a bid to improve services for customers while simultaneously reducing the risks for individuals and society as a whole.

In a short video summarising the UKGC’s new strategy, Executive Director Sarah Gardner explained that consumers were at the … Read more

Bet365’s Denise Coates Becomes Britain’s Top CEO Following £217 Million Payout

Bet365 boss Denise Coates was the highest paid CEO in the UK last year thanks to her online betting company’s continued growth.

Denise Coates

Denise Coates has paid herself £217 million following a major jump in Bet365’s operating profits. (Image: charitytoday.co.uk)

According to a recent financial statement, Coates noted “significant growth” as the primary reason she received an annual pay packet worth £199 million.

On top of her annual earnings, Coates also received a dividend of £18 million to take her 2016/2017 payout to £217 million.

Coates is Britain’s Biggest Power Player

As well as being more than 1,300 times the annual … Read more

Adebayo Akinfenwa Claims He’ll Sleep Rio Ferdinand in a Boxing Bout

Betfair’s mission to turn Rio Ferdinand into a professional boxer has drawn some attention from a 16-stone footballer known as the Beast.

Rio Ferdinand boxing

Footballer Adebayo Akinfenwa says he’ll KO Rio Ferdinand (pictured) if they ever step into a boxing ring together. (Image: YouTube/Betfair)

Although Ferdinand and Adebayo Akinfenwa rarely crossed paths on the pitch when the former was an active player, they could end up meeting in the ring as part of Betfair’s defender to contender challenge.

When the online betting operator first announced its deal Ferdinand back in September, it did so with the intention of helping the ex-footballer take … Read more

Sky Bet Performing Well but Warns Government Against Tax Hike

Sky Bet has warned the government not to penalise UK-based operators by raising the point of consumption tax on betting revenue.

Philip Hammond betting tax. Philip Hammond betting tax.

Sky Bet chief executive Richard Flint has asked Chancellor Philip Hammond (pictured) not to increase betting tax. (Image: Secretary of Defense/Wikimedia.org)

Following the publication of the online operator’s latest financial report, Sky Bet chief executive Richard Flint has written to Chancellor Philip Hammond to ensure a tax rise isn’t in his plans.

Although the Chancellor hasn’t suggested he wants to increase the point of consumption tax that was implemented in 2014, Flint is bidding to avert any potential moves … Read more

bet365 Banks £2 Billion Following Upturn in Betting Activity

Bet365 banked more than £2 billion in the last 12 months thanks to increased mobile activity and Brexit’s impact on the pound.

bet365 Denise Coates.

bet365 chief executive Denise Coates has said that the company will continue to pursue new opportunities following a positive financial performance. (Image: telegraph.co.uk)

Following another year of growth, bet365 reported a £514 million uptick in pre-tax profits for an annual operating profit return of £503 million. The 15 percent increase in operating revenue was helped by a 27 percent upswing in sports betting activity as well as the number of active customers jumping up by 35 percent.


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