UKGC to Crackdown on eSports Betting

Betfair partners with Barcelona stars like Messi.

The UKGC will take a look at eSports betting, while Betfair is set to partner with Barcelona stars like Lionel Messi (pictured). (Image: goal.com)

The UK Gambling Commission (UKGC) is set to review emerging gambling markets across the country in a bid to continue its protection of players.

Following the release of its annual report, the UKGC has pledged to review new betting opportunities such as eSports and Bitcoin as they continue to gain traction in the UK.

The shift in focus is part of new CEO Sarah Harrison’s mission to tackle any potential issues relating to “regulation and player protection.”

Although the emergence of Bitcoin in the betting industry isn’t completely new, it is starting to gain some popularity is because of the level of internal security Bitcoin transactions possess.

However, with every new opportunity comes a chance for someone to exploit the system and that’s what the UKGC is hoping to avoid by undertaking a review of the current state of play.

Growing Markets Need Increased Regulation

While Bitcoin betting is fairly well established, eSports betting certainly isn’t. Although poker entrepreneurs like Alex Dreyfus of the Global Poker League have been exploiting the similarities between the two industries to improve their products, betting on eSports is still largely untapped.

However, with more eSports companies starting to offer internal betting options on major events and bookmakers also taking an interest in the industry, the UKGC is keen to keep things in check.

Indeed, as it has done with established betting platforms across the country, the UKGC will be hoping to create an environment that’s mutually beneficial to both players and operators.

Rules regarding taxation, advertising, security and the types of bets that can be offered all fall under the remit of the UKGC, which means eSports and Bitcoin betting my soon have to fall in line if they want to legally operate in the UK.

Betfair Partners with Barcelona FC

In other betting news this week, London-based Betfair has just become an official partner of Barcelona FC.

Announced earlier this week and set to last for three seasons, the deal will see the British betting operator enjoy exposure in Spain and around the world as one of Barcelona’s global partners.

“We are delighted to have signed a long-term partnership with Futbol Club Barcelona. Barcelona are consistently competitive at the top level and will help us achieve our ambition of growing the Betfair brand internationally,” said Betfair’s director general, Paul Gambrill.

As well as having its branding on display inside Barcelona’s Camp Nou stadium, Betfair will work with Barcelona to offer some unique player promotions and offers over the next three years.

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