DraftKings Set to Launch UK DFS Site

DraftKings obtains a UK gambling licence.

US daily fantasy sports operator, DraftKings has been given the green light to go live in the UK. (Image: Twitter/@LegacyLockers)

One of the leading daily fantasy sports (DFS) operators, DraftKings, has been granted a licence to operate in the UK.

Having established itself in the US as the go-to place for fantasy betting on American football, the company is now setting its sights on the UK market and has opened up a new office in London to mark the occasion.

Application Sought, Permission Granted

DraftKings initially applied for a UK gambling licence back in June.

Following an initial report by TotallyGaming, documents submitted to the UK Gambling Commission (UKGC) revealed that the company listed its Boston address as its main office along with the proposed domain: Draftkings.co.uk.

Assisting with the application was London-based law firm Jeffrey Green Russell; a partnership that appears to have been a successful one given that it took just a few weeks for the company to receive the green light to offer sports and pool betting in the UK.

Helping fund the move into the UK is a $300 million cash injection raised through a recent round of funding from companies such as Fox Sports.

Using this money, DraftKings will now be focusing some of its resources on the UK market which has an established reputation as one of the leading sports betting hubs in the world.

“Our expansion into the United Kingdom marks a milestone moment in the growth of DraftKings as we introduce our world-class product to new audiences,” read a statement from DraftKings’ CEO, Jason Robins.

Haas Lending a Helping Hand

Helping guide the new enterprise in an otherwise foreign market is former Director of bwin.party, Jeffrey Haas. Having worked at the head of bwin.party, as well as PokerStars, Haas appears to be more than qualified to lead DraftKings in its latest venture.

“Daily Fantasy Sports is a growing category outside North America, and we have a tremendous opportunity to engage sports fans around the world,” explained Haas.

In addition to offering service to UK sports fans, DraftKings is also looking at additional international markets. According to Robins, parts of Europe, Latin America and Asia are all on the agenda for 2016.

Naturally, the movement of DraftKings into the UK is bound to bring more daily fantasy sports sites into the country. Moreover, it could prompt existing iGaming operators to set up new ventures in the DFS arena.

Amaya, the parent company of PokerStars, recently announced a deal with US operator, Victiv, to launch its own DFS site. Set to take on the name, StarsDraft, the new platform could be ready in time for the new NFL season according to recent reports.

If this launch goes well then it could prompt Amaya to launch another platform in the UK alongside PokerStars. If this were to happen, then it would undoubtedly spawn a number of similar sites from Amaya’s gaming peers such as William Hill, Ladbrokes and Paddy Power.

Share Now: