New Guidelines Force UK Gaming Brands to Avoid Child-Like Adverts

UK gaming companies will no longer be able to use young celebrities or animations that might appeal to children thanks to new advertising guidelines.

Coming into force on April 1, the new rules follow a review of gaming and the effects it can have on children. Highlighting the results and subsequent guidelines, the Committees of Advertising Practice (CAP) said new restrictions will help protect minors.

For Adult Eyes Only

Over the last three years, the Advertising Standards Authority (ASA) has taken action against operators using potentially child-like material. In 2015, Ladbrokes pulled an email campaign that featured former Manchester United Read more

PokerStars Casino Capitalises on FOBT Turmoil with Innovative Slot Game

PokerStars Casino is bidding to revolutionise the way we play online slots and capitalise on changes to UK gaming rules with a new community-based innovation known as Victory Tribes.

Announced on February 12, the slot game was developed in-house and will introduce a selection of unique features. As per the press release, Victory Tribes will offer the usual mix of wilds, free spins and fixed payouts.

However, as part of its mission to embrace the social gaming revolution, PokerStars Casino has added a cooperative element to the game.

PokerStars Casino Takes Social Gaming to New Levels

At the start of … Read more

Imitation Not a Form of Flattery as Bet365 Sues Betio for Identity Theft

Bet365 is suing Bulgarian online gaming brand Betio for intellectual property theft after noticing striking resemblances to its own branding at ICE London.

First reported by eGaming Review, the lawsuit mainly pertains to Betio’s logo but also certain products on display at the ICE gaming convention. According to the lawsuit, a “number of attendees” at the event noted the look of Betio’s logo was almost identical to Bet365’s.

Commenting on the case, a spokesperson for the British operator said that it was taking the “appropriate legal action” to protect its “intellectual property rights.”

Brands to Battle Over Logo

Reviewing the … Read more

Online gaming operators will have to improve their ID checks following the publication of new guidelines designed to protection minors.

Announced on February 7 following an open consultation, the regulations will make it harder for people to bet without proving their identity.

No ID, No Action

Under the previous system, operators had 72 hours to complete age verification prior to a customer’s first withdrawal request. After reviewing the system and consulting with online gaming operators, the UK Gambling Commission (UKGC) concluded that changes were necessary.

“To guard against the risk of children gambling, new rules mean operators must verify customer

Read more

Ladbrokes Coral Workers Told to Get Online Sign-Ups or Face Redundancy

Ladbrokes Coral is reportedly making employees compete for their jobs by encouraging online sign-ups ahead of the operator’s planned store closures.

According to internal messages obtained by The Guardian, employees will be given a score based on a variety of factors. In addition to an interview and prior experience, individuals will be given credit for the number of customers they can get to create online accounts.

Staff Hit Back at Ladbrokes Coral Cull

Although the newspaper hasn’t revealed its sources, members of staff decided to make the news public after learning of the scoring system.

“It’s nonsense, ethically wrong, massively

Read more

Digital Expansion Continues as William Hill Starts Mr Green Takeover

William Hill has announced the compulsory acquisition of shares from Mr Green has started, signalling another step in its ongoing move away from the live betting sector.

Made public on February 4, the recent purchase means William Hill now owns 98.5 percent Mr Green & Co AB. With full control handed over to its UK counterpart, Swedish gaming operator Mr Green will be removed from Nasdaq Stockholm by February 15.

Digital Needs Inspire Mr Green Takeover

News of the £242 million takeover first broke in October 2018. Stating that it will facilitate the company’s online expansion, CEO Philip Bowcock … Read more

UK Casino Companies Told Not to Gag Consumers with NDAs

UK online casino operators have been warned that forcing consumers to sign non-disclosure agreements (NDAs) could lead to disciplinary action.

UKGC warns against NDAs
UKGC warns operators that gagging consumers with NDAs could lead to disciplinary action. (Image: iStock/Parade)

In a statement published January 31, UK gaming companies have been told that certain NDAs could breach their licensing conditions. After being alerted to several potential breaches, the UK Gambling Commission (UKGC) reminded operators that silencing customers is unacceptable.

Stop Silencing Customers

The crux of the matter is the use of NDAs in relation to settlement agreements. Although each operator is different, it’s common for … Read more

SafeCharge to Conquer US Gaming Market with UK Payment Tech

Payment firm SafeCharge is aiming to use its experience working with UK betting firms Ladbrokes and Rank to conquer the US market.

SafeCharge
SafeCharge has partnered with Mazooma to bring UK-level payment checks to the US market. (Image: IMRG)

Unveiling a new partnership with Mazooma on January 29, SafeCharge is now in a position to tap into the emerging US sports betting scene.

As part of the deal, the UK payment company will have access to Mazooma’s eCheck Select technology. Capable of accessing bank-level data, the software can conduct real-time ID checks on users as they make online payments.  

SafeCharge

Read more

Llama Loot Boxes Opened as Fortnite Makes Responsible Gambling Improvements

Loot boxes are back in the headlines but this time for positive reasons as the creators of Fortnite have tapped into the responsible gambling trend currently sweeping the UK.

Fortnite loot boxes
Epic Games has removed blind loot boxes from its smash hit Fortnite in a bid to become more socially responsible. (Image: Polygon)

In the wake of GVC introducing new social responsibility measures alongside recent innovations by Barclays and the UK government, Epic Games has done the same. Targeting their headline hit Fortnite, Epic Games has pledged to make loot boxes “see-through.”

Loot Boxes You Want

In a blog post published on … Read more

2019 GUKPT Schedule Introduces More Online Innovations

Season 13 of the Grosvenor UK Poker Tour (GUKPT) has just been announced and this year the organisers are bidding to increase participation with more online opportunities.

2019 GUKPT
The 2019 GUKPT will not only feature guaranteed prizepools topping £2.3 million but a host of online events. (Image: GUKPT)

Disseminating details of the thirteenth season on January 23, Grosvenor officials confirmed the 2019 GUKPT will give away at least £2.3 million over the course of nine legs. Kicking off with a stop in the capital, the new season will also feature a selection of low stakes events.

GUKPT 2019 Schedule

Leg 1 … Read more