New strides are being made in technology that seeks to identify problem gamblers from their behavioral patterns on online gaming websites.

Many licenced online gaming sites already employ sophisticated algorithms designed to flag-up customers who may be at risk of gambling addiction, but this week there was news of a project that claims to be the most effective yet.

It’s a joint effort by online gambling data analytics firm BetBuddy and City University London, which aims to enhance the accuracy of the computer models while bringing them in line with the most contemporary understanding of the psychological pathways to gambling … Read more

Genting Opens Doors to £150 Casino Complex in Birmingham

The largest casino complex in Europe has just opened its doors in Birmingham thanks to the Asian casino operator, Genting.

Dubbed Resorts World Birmingham, the £150 million complex will span 538,000 sq ft, reach 12 storeys high and contain a range of entertainment options, including: 50 shops, 18 bars and restaurants, a cinema and, of course, a casino.

According to Genting, the aim of the project is to bring more tourism to the UK and, to make it a viable destination for international gamblers, it has constructed an onsite hotel and spa.

Sprawling Complex Gradually Rolling into Life

As … Read more

Brit Soldier Scoops £13 Million Slot Jackpot

An army veteran with time spent touring the frontline in Afghanistan has become a multi-millionaire after spending just 25 pence on an online slot game.

Jon Heywood, a UK citizen who is 26 and from Crew in Cheshire, often plays slots online in his spare time, but late last week his life changed after one of the industry’s most popular titles released its progressive jackpot.

Mega Moolah is a game that often harbours bounties worth in excess of £1 million, but owing to a drought of big money winners in recent months, the top prize had swelled to more than … Read more

Ladbrokes Investigating Great British Bake Off Scandal

The final of this year’s Great British Bake Off has caused a stir for more reasons than one this week after it emerged that Ladbrokes is conducting an investigation into potential illegal betting.

In keeping with tradition, Ladbrokes has been offering a market on the potential winner of this year’s TV baking contest; however, earlier this week it was revealed that plans to offer future markets might be scrapped.

A Half-Baked Scheme Uncovered

According to reports, Ladbrokes’ fraud detection team has linked dozens of newly opened accounts to BBC employees.

Described as “people in the know”, these employees have allegedly … Read more

Britain’s Bet365 Buoyed by Record Growth

UK based bet365, one of the largest online gambling operators in the world, got a little bit larger during the last financial year thanks to an increase in mobile betting activity.

Following a review of the company’s financials during the 12 months between March 31, 2014, and March 31, 2015, bet365 has reported a 26.5 percent growth figure.

According to the balance sheet, bet365’s profit before exceptional items hit £409.3 million while year-on-year revenue was able to peak at just under £1.5 billion.

More Mobile Bettors

Much of the recent growth is down to an increased sports betting customer base … Read more

GVC Bwin Takeover Suddenly Not-So-Pretty

Could the GVC acquisition of be under threat? The Independent newspaper seems to think it could, as GVC’s lately tumbling share price has suddenly made it a less palatable prospect.

As we reported several weeks ago, GVC won the battle to acquire bwin following an all-out raising war with competing bidder 888 Holdings. The bwin board chose to accept a higher offer from GVC, of £1.1 billion made up of cash and shares, except that the “share” part of the deal has been decreasing in value ever since.

As the Independent notes, GVC’s offer valued bwin at around … Read more

Controversial Paddy Power Blatter Ad Upheld by ASA

PaddyPower has survived its latest inquisition from the Advertising Standards Authority (ASA) into a recent ad that exhorted FIFA’s Sep Blatter to “just f***” off already.”

Amusingly, the authority upheld the ad, which was placed in the Guardian newspaper, because it chimed with the public mood, reflecting, in the words of the ASA, fans’ “overwhelming sentiment” that the embattled FIFA chairman should, in fact, just eff-off already.

The ASA was responding to a complaint from a member of the public that the use of the expletive, which featured in PaddyPower’s campaign to advertise odds on the next FIFA chairman, would … Read more

Rank Gets a Wrist Slap Over Money Laundering Issues, Paddy Power Betfair Hook Up

The UK Gambling Commission (UKGC) is urging all UK gambling operators to ensure they have effective measures in place to combat money-laundering and problem gambling.

The commission warned its licensees to learn from the shortcomings recently exposed at the Rank Group, which was censured following the conviction of one of its best customers on money-laundering charges.

Da Feng Ding was a frequent visitor to the Rank Group’s Grosvenor chain of casinos, where he blew a reported six-figure sum over a period of three years before his arrest.

Casinos have, in the past, provided a full dry cleaning service for

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Neymar Junior Banned from PokerStars’ UK Ads

It’s early September and the football transfer window is over once again, which means we can all stop stressing about Arsenal’s habitual paralysis around this time of year and whether or not David De Gea has missed his flight to Madrid. Newsflash: he has!

Of course, the best signings over the last year or so have been made not by Chelsea, or even Manchester City, but by online poker giants PokerStars.

Two of the world’s top footballing superstars, Cristiano Ronaldo and Neymar Jr, have both signed up to become ambassadors in recent months.

Even the “old Ronaldo” has hopped … Read more

Betfair and Paddy Power Merger Causes Industry Shake Up

The latest pair of iGaming operators to agree to a merger was revealed today when Betfair and Paddy Power announced a deal worth £5 billion.

Traditionally two of the largest online bookmakers in Europe, Betfair and Paddy Power have seen their fortunes increase in recent years thanks to flourishing casino and poker platforms.

Rising Fortunes for Betfair and Paddy Power

In fact, according to the latest financial reports, both companies have seen impressive revenue increases in the first half of 2015.

For Betfair, the opening six months of 2015 have resulted in £135.4 million in total revenue.

Thanks to impressive … Read more