OCUK News Centre

English Football Clubs Continue to Embrace Betting With New Shirt Deals

English football and the betting have strengthened their bonds ahead of the 2018/2019 season, despite the FA severing its ties with the industry in 2017.

As football fans get ready for the World Cup in Russia, two English clubs have announced sponsorship deals with betting brands. In a continuation of its multi-year partnership with OPE Sports, Huddersfield Town’s 2018/2019 kit will now show the betting site’s new logo.

Huddersfield Taking Advantage of Its Premier Position

With a draw at Chelsea in the final throes of the 2017/2018 season, David Wagner’s side will once be visible on a world stage as … Read more

Unibet UK Launches Intelligent World Cup Chatbot

Unibet UK is using the 2018 World Cup to launch its new smart betting service powered by artificial intelligence (AI) chatbots.

Announced on June 4, the initiative will see Unibet’s Parent company the Kindred Group partner with Artificial Solutions to run a new Facebook service.

Harnessing the power of the latter’s Teneo software, the AI-powered chatbots will be able to understand standard conversations and call up relevant results.

A Smarter Service

Unlike chatbots that use algorithms to read through a database of keywords and common phrases, AI systems can use machine learning techniques to understand non-standard commands. According to Artificial … Read more

Sky Bet to Tackle Gambling in Football with £1 Million Campaign

Sky Bet has launched a £1 million campaign aimed at educating footballers and backroom staff about the dangers of problem gambling.

Announced on May 26 and delivered in conjunction with EPIC Risk Management, Sky Bet’s campaign will see experts visit 72 football league clubs across the UK. Being the chief sponsor of the English Football League (EFL), Sky Bet has said that it wants its relationship with the sport to be enjoyable and not harmful.

“By funding such a vital service for every club we want to play our part in reducing gambling related harm amongst their players and wider

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British Bookmakers Buoyed by US Sports Betting Changes

British bookmakers are in a buoyant mood after the US Supreme Court ruled that the Professional and Amateur Sports Protection Act (PASPA) was unconstitutional.

Despite the ruling be most relevant to US states such as New Jersey, bookies this side of the pond will now be looking to cash in on any newly formed sports betting markets. In reviewing the federal law which has been in place since 1992, Supreme Court judges essentially declared that allowing sports betting in some states and not others is unfair.

“Congress can regulate sports gambling directly, but if it elects not to do so, … Read more

Senate Group Wants Operators to Embrace Responsible Gambling Message

The Senate Group is insisting that its responsible gambling campaign be adopted by operators across the industry.

In a letter to UK licence holders, the organisation dedicated to tackling problem gambling highlighted the effectiveness of its “when the fun stops, stop” adverts. According to independent findings, the Senate Group’s campaign has reached 82 percent of gamblers in the UK and, in turn, helped 33 percent bet more responsibly.

The Most Effective Message

Following the success of the awareness effort, the Senate Group has urged all operators to embrace the message ahead of this summer’s sporting events.

“Some seven weeks before

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UKGC Wants Pool Betting to be Fully Transparent

Pool betting for horse racing in the UK is now the subject of a regulatory consultation as Betfred’s exclusive licensing deal draws to a close.

Opened on April 18, the review is designed to assess the current rules on horse racing pools, which are set to expire on July 12, 2018. Under the current system, only Betfred is allowed to offer pool betting for horse races.

However, once its license expires on July 12, other operators will be able to offer this type of betting at racetracks across the UK.

The issue that will arise at this point is that … Read more

Sky Betting and Gaming to Become Part of PokerStars’ Universe

Sky Betting and Gaming looks set to become part of The Stars Group following a takeover bid worth £3.4 billion.

News of the deal broke on April 21, with Reuters’ sources suggesting that negotiations had been taking place for the last few weeks.

Prior to the deal, Sky Betting and Gaming’s parent company CVC Capital Partners had hired Rothchild’s bankers to assess the potential of a stock market floatation.

With the owners in the market to sell, executives at The Stars Group threw their hat into the ring with an offer that would make it the majority shareholder.

The Stars

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Grand National Betting Breaks Online Records

The 2018 Grand National prompted an increase in online betting activity as multiple companies reported record-breaking figures.

Following the completion of the world’s most anticipated steeplechase event on April 14, the numbers have shown just how important the race is for the British betting industry.

Reviewing the number of online payments processed in the lead up to the Aintree race, SafeCharge recorded a 60 percent increase in activity compared to 2017.

Fast and Furious Action Online

Processing payments for a number of industry operators, SafeCharge recorded £200 million in bets this year and said that online transactions are now the … Read more

Bookies Braced for Another Bumper 2018 Grand National

The 2018 Grand National is set to get underway on April 14 and this year the bookmakers are gearing up for another multimillion pound race.

Before the 40 runners and riders line-up on the starting line at Aintree, bookies across the country are expecting somewhere in the region of £300 million in wagers.

In 2017, the leading jump race in the world was screened on ITV for the first time, a move experts predicted would lead to impressive viewing figures.

Viewing Figures Down but Hopes High

However, despite the start time being pushed backed to 5:15pm and ITV having a … Read more

Self-Exclusion Slip Costs Sky Bet £1 Million

Sky Bet has become the latest UK operator to feel the force of the Gambling Commission and its current drive to increase social responsibility standards across the board.

In a notice published on March 28, the UK Gambling Commission (UKGC) explained that weaknesses in Sky Bet’s self-exclusion facilities had resulted in multiple failures.

According to the regulatory body’s findings, 736 self-excluded players were able to create duplicate accounts and make bets.

Multiple Failures Lead to Big Money Fine

Additionally, 50,000 players who had asked to be blocked from the site were still sent marketing material, while 36,748 customers didn’t have … Read more