OCUK News Centre

World Cup Betting Frenzy Helps Playtech BGT Sports Break Records

The 2018 World Cup has helped Playtech BGT Sports (PBS) break records thanks to a swell of betting activity across its network of self service betting terminals (SSBTs).

News of the upturn in action came just days after England’s July 7 quarterfinal victory over Sweden. With analysts predicting a billion-pound summer of betting, PBS has cashed in with a 400 percent increase in SSBT wagers.

Millions Use SSBTs

According to the statistics, 3.5 million bets have been made via Playtech’s high street betting terminals. As well as surpassing the total number SSBT bets made during the 2014 World Cup, the … Read more

UK Betting Firms Ready for £200 Million Weekend of Sport

UK betting operators are braced for a perfect storm this weekend thanks to a schedule packed with world-class sporting events.

Following England’s dramatic penalty shootout win over Colombia on July 3, Ladbrokes’ head of racing PR has predicted a bumper weekend of betting. As well as English eyes focusing on the World Cup quarterfinal clash against Sweden, sports fans have the Coral Eclipse Stakes, Wimbledon and British Grand Prix to speculate on.

“The weekend’s sport could spark a £200 million betting spree across the industry. With so much happening, we could see record turnover,” Nicola McGeady said in a July … Read more

Betway to Boost Spanish Presence with La Liga Club Partnership

Betway Gaming’s affiliation with the football industry has been strengthened thanks to a recent sponsorship deal with La Liga side, C.D. Leganés.

Announced on June 21, the move will not only see Betway’s branding adorn the shirts of C.D. Leganés but increase the company’s presence in Europe.

The two-year deal will follow a similar format to the one Betway currently enjoys with Premier League side West Ham.

Betway Extends Football Interests

When Alpari filed for insolvency and ceased its relationship with the London side, Betway stepped in with a £20 million offer. Initially set two run for two-and-half

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With the World Cup and Royal Ascot giving British punters something to get excited about, one bookmaker is predicting a £500 million betting bonanza will sweep the UK this week.

Describing the potentially bountiful period in The Telegraph’s business section, Betway’s Alan Alger believes the country’s leading operators are in for a major windfall.

“Britons are expected to wager as much as £500 million this week as England plays World Cup ties against Tunisia this evening and Panama on Sunday and punters at Royal Ascot bet £30-£40 million per day, according to estimates by bookies Betway,” reads the June 18 … Read more

William Hill Flooded with Offers Following US Sports Betting U-Turn

William Hill has been “inundated” with business offers following the US Supreme Court’s decision to rule an anti-sports betting law unconstitutional according to the company’s CEO.

Talking to Reuters on June 13, CEO of William Hill US Joseph Asher said that his team has been contacted by dozens of sports teams looking to forge a sponsorship deal.

Despite noting some early tension between betting operators, regulator and US sports leagues regarding data sharing, induvial teams are ready to embrace sports betting.

“The leagues and the teams are interested in doing commercial deals,” Asher told the media outlet.

Landmark Ruling Leads

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Mr Green Adds World Cup Betting Widget to Live Casino Tables

Mr Green has launched a new World Cup feature that will give live casino players the ability to bet on the football without leaving their table.

Dubbed Quickbet and going live on June 13, the betting widget will form part of Mr Green’s new selection of Live Beyond Live table games.

New Tables, New Opportunities

The exclusive selection of live dealer games offer a more immersive gaming experience through a combination of graphics and animations. However, the feature Mr Green is pushing ahead of the 2018 World Cup in Russia is the on-table sports betting widget.

“[This feature] allows our

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English Football Clubs Continue to Embrace Betting With New Shirt Deals

English football and the betting have strengthened their bonds ahead of the 2018/2019 season, despite the FA severing its ties with the industry in 2017.

As football fans get ready for the World Cup in Russia, two English clubs have announced sponsorship deals with betting brands. In a continuation of its multi-year partnership with OPE Sports, Huddersfield Town’s 2018/2019 kit will now show the betting site’s new logo.

Huddersfield Taking Advantage of Its Premier Position

With a draw at Chelsea in the final throes of the 2017/2018 season, David Wagner’s side will once be visible on a world stage as … Read more

Unibet UK Launches Intelligent World Cup Chatbot

Unibet UK is using the 2018 World Cup to launch its new smart betting service powered by artificial intelligence (AI) chatbots.

Announced on June 4, the initiative will see Unibet’s Parent company the Kindred Group partner with Artificial Solutions to run a new Facebook service.

Harnessing the power of the latter’s Teneo software, the AI-powered chatbots will be able to understand standard conversations and call up relevant results.

A Smarter Service

Unlike chatbots that use algorithms to read through a database of keywords and common phrases, AI systems can use machine learning techniques to understand non-standard commands. According to Artificial … Read more

Sky Bet to Tackle Gambling in Football with £1 Million Campaign

Sky Bet has launched a £1 million campaign aimed at educating footballers and backroom staff about the dangers of problem gambling.

Announced on May 26 and delivered in conjunction with EPIC Risk Management, Sky Bet’s campaign will see experts visit 72 football league clubs across the UK. Being the chief sponsor of the English Football League (EFL), Sky Bet has said that it wants its relationship with the sport to be enjoyable and not harmful.

“By funding such a vital service for every club we want to play our part in reducing gambling related harm amongst their players and wider

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British Bookmakers Buoyed by US Sports Betting Changes

British bookmakers are in a buoyant mood after the US Supreme Court ruled that the Professional and Amateur Sports Protection Act (PASPA) was unconstitutional.

Despite the ruling be most relevant to US states such as New Jersey, bookies this side of the pond will now be looking to cash in on any newly formed sports betting markets. In reviewing the federal law which has been in place since 1992, Supreme Court judges essentially declared that allowing sports betting in some states and not others is unfair.

“Congress can regulate sports gambling directly, but if it elects not to do so, … Read more