OCUK News Centre

Ladbrokes and Coral Merger Could Be Completed by January

Ladbrokes’ planned merger with Coral could be completed sooner than many anticipated after the two British gambling companies asked the UK Competitions and Markets Authority (CMA) to speed up its investigation.

As with all high profile mergers, a number of checks have to be completed before money exchanges hands and the final contracts are signed.

A Few Hurdles to Clear Before the Ink Dries

One of the first issues the deal faced was opposition from Ladbrokes shareholder, Dermot Desmond, after he stated that he was against the company’s decision to merge with the smaller entity, Coral. However, after a vote … Read more

Unibet To Work with RGT On UK Online Gambling Study

The ongoing assessment of online gambling in the UK by the Responsible Gambling Trust (RGT) will see a new study look at the behavioural patterns of Unibet players.

Following a call by the UK’s Minister for Sport, Tourism and Heritage, Tracey Crouch, that the UK gambling industry needs to do more to prevent “gambling-related harm,” the RGT will be carrying out the third phase of its £750,000 research project.

Latest Phase in Major Project

Set to take 18-months, the study will provide the RGT with a complete overview of the remote gambling industry in the UK and, potentially, highlight any … Read more

Gambling Machines Under Scrutiny by UKGC

The fate of gambling machines in the UK is set to come under scrutiny from the UK Gambling Commission 9UKGC) after calls for tighter regulations on the industry.

Announced earlier this week, the UKGC has opened new consultation which will propose, discuss and eventually implement new guidelines that will ensure greater control over the highly divisive gambling machines.

Gambling Machines a Popular Choice

Although anti-gambling activists refer to these machines as “crack cocaine” for gamblers, the machines are highly popular and have become a common feature of betting shops across the UK in recent years.

However, after reviewing the laws … Read more

Ladbrokes Warned by ASA for Underage Gambling Ad

Sports betting, casino and poker operator Ladbrokes has been warned by the British Advertising Standards Authority (ASA) after complaints regarding one of its recent promotional emails.

Keen to pick up on the next Premiership stars and use their image to generate some interest in their latest sports betting offers, Ladbrokes decided to feature Manchester United midfielder Memphis Depay in an email ad campaign.

Old but Not Old Enough

Despite being a rising star and someone capable of producing a number of highlight reel moves on the football pitch, Ladbrokes fell afoul of the ASA’s advertising laws because of his age.… Read more

New strides are being made in technology that seeks to identify problem gamblers from their behavioral patterns on online gaming websites.

Many licenced online gaming sites already employ sophisticated algorithms designed to flag-up customers who may be at risk of gambling addiction, but this week there was news of a project that claims to be the most effective yet.

It’s a joint effort by online gambling data analytics firm BetBuddy and City University London, which aims to enhance the accuracy of the computer models while bringing them in line with the most contemporary understanding of the psychological pathways to gambling … Read more

GVC Bwin Takeover Suddenly Not-So-Pretty

Could the GVC acquisition of bwin.party be under threat? The Independent newspaper seems to think it could, as GVC’s lately tumbling share price has suddenly made it a less palatable prospect.

As we reported several weeks ago, GVC won the battle to acquire bwin following an all-out raising war with competing bidder 888 Holdings. The bwin board chose to accept a higher offer from GVC, of £1.1 billion made up of cash and shares, except that the “share” part of the deal has been decreasing in value ever since.

As the Independent notes, GVC’s offer valued bwin at around … Read more

Controversial Paddy Power Blatter Ad Upheld by ASA

PaddyPower has survived its latest inquisition from the Advertising Standards Authority (ASA) into a recent ad that exhorted FIFA’s Sep Blatter to “just f***” off already.”

Amusingly, the authority upheld the ad, which was placed in the Guardian newspaper, because it chimed with the public mood, reflecting, in the words of the ASA, fans’ “overwhelming sentiment” that the embattled FIFA chairman should, in fact, just eff-off already.

The ASA was responding to a complaint from a member of the public that the use of the expletive, which featured in PaddyPower’s campaign to advertise odds on the next FIFA chairman, would … Read more