OCUK News Centre

BGO to Keep Tabs on Rogue Affiliate Adverts

Bgo Entertainment has stepped up its compliance strategy by signing a deal with affiliate monitor, Rightlander.

Announced at the close of February, the partnership will allow bgo to track the activity of its affiliates and ensure that no marketing material breaches UK Gambling Commission (UKGC) guidelines.

“We understand the importance of making sure that consumers get the right information about the offers that our affiliate partners promote for us on our behalf,” Allan Turner, BGO’s chief marketing officer, told iGamingbusiness.

Rightlander Going After Wrong Information

Rightlander announced the launch of its new gambling focused software back in December 2017. Taking … Read more

Online Betting Boom Boosts Football Sponsorship Deals

Online betting sites have become a major presence in professional football across England according to the new research.

Charting the rise of betting sponsors in football, researchers at the University of Glasgow and Healthy Stadia found that online operators now control 95% of the market.

Sampling 79 sponsorship deals made since 2005, the academics noted that 75 were between betting companies and football clubs.

Relaxed Rules Cause Influx of Betting Sponsors

Prior to a relaxation of the rules regarding sponsorship deals in 2005, just four English clubs had links to sportsbooks, casinos and poker sites. Commenting on the data, … Read more

UK Survey Shows Online Poker Isn’t a Young Person’s Game Anymore

Seniors now prefer to play online poker and Londoners think they’re the better than average, according to a new survey from Grosvenor.

In a bid to identify some of the major poker trends in the UK, Grosvenor Casinos recently surveyed 2,000 players from around the country.

Aside from being one of the largest live casino operators in the country, Grosvenor has hosted its own poker tour since 2007.

UK Poker Scene Has Evolved

Known formerly as the Grosvenor UK Poker Tour but commonly referred to as the GUKPT, the series has been a breeding ground for some of the best … Read more

bet365 Wins Bid to Trademark “Bet 365” in Europe

Bet365’s long running battle to trademark its brand name within the European Union (EU) has, in part, come to a positive conclusion.

After fighting the trademark case since 2007, the EU General Court has said that the company’s push to own “BET 365” in Europe is permissible with regards to the provisions of betting and gambling.

At the heart of the matter is bet365’s assertion that it has built up enough of a brand name to warrant trademarks covering a range of services within the EU.

bet365 Bidding to Become Top of Its Class

When the British betting operator first … Read more

Betting in Video Games Exposes Children to Gambling at an Early Age

Betting in video games has caused a stir in the media once again, just weeks after the UK Gambling Commission (UKGC) commented on the issue of loot boxes.

According to research published by the UKGC, new technology is making it easier for young children to access various forms of gambling.

Detailed in the regulator’s annual Young People and Gambling report is the finding that 12 percent of 11-to-16-year-olds had gambled in the week prior to being surveyed.

Although higher than the UKGC would like, the latest figure is down from 16 percent in 2016.

Skins Betting Now a Route into

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Remote Gambling Association Calls for Problem Gambling Levy

The Remote Gambling Association (RGA) wants better funding to tackle problem gambling awareness projects through the implementation of a fixed levy.

In a press release published on December 11, the trade association for online gaming companies licensed in the UK called for a statutory tax to help fund research and treatment of problem gambling.

Under the current system, operators aren’t obliged to pay anything towards the running costs of organisations such as GambleAware. Instead, the majority make individual donations.

RGA Wants Positive Reforms

However, in light of recent calls to impose betting limits on fixed odds betting terminals (FOBTs) and … Read more

UKGC’s New Strategy to Make Betting More Fair for Consumers

The UK Gambling Commission (UKGC) is pushing to make all forms of betting in the UK more fair and safer for consumers with its new regulatory strategy.

Published on November 14, the new guidelines will cover five key areas in a bid to improve services for customers while simultaneously reducing the risks for individuals and society as a whole.

In a short video summarising the UKGC’s new strategy, Executive Director Sarah Gardner explained that consumers were at the heart of the latest policies.

“We want to protect them [consumers] from gambling related harm and keep gambling fair and safe,” Gardner … Read more

Bet365’s Denise Coates Becomes Britain’s Top CEO Following £217 Million Payout

Bet365 boss Denise Coates was the highest paid CEO in the UK last year thanks to her online betting company’s continued growth.

According to a recent financial statement, Coates noted “significant growth” as the primary reason she received an annual pay packet worth £199 million.

On top of her annual earnings, Coates also received a dividend of £18 million to take her 2016/2017 payout to £217 million.

Coates is Britain’s Biggest Power Player

As well as being more than 1,300 times the annual salary of the Prime Minister Theresa May, the colossal payout makes Coates the top paid executive in … Read more

Could UK Online Poker Sites Benefit from Pennsylvania Regulation?

Positive developments in the US could help the UK’s online poker industry if longstanding ideas of a liquidity sharing pact can be put into practice.

As part of the UK Gambling Commission’s (UKGC) drive to improve its services and make its market the best in the world, sharing resources with other countries has long been discussed. In light of this, the regulation of online poker, casino gaming and daily fantasy sports in Pennsylvania could bring talks of a possible deal back to the fore.

UK Online Betting Industry Increase

Between 2015 and 2016, the gross gaming yield (GGY) for the … Read more

UK Gambling Adverts Spark Social Responsibility Debate

The way UK gambling sites advertise their services has come under fire following a recent report aired on the Victoria Derbyshire show.

Investigating the prevalence of gambling related adverts on UK TV, reporters for the BBC Two show found that 95 percent of breaks during live football matches contained at least one betting ad.

Although advertising laws state that gambling promos can only be shown after the 21:00 watershed, there are exceptions when it comes to live sporting events.

Gambling Ads Stacking Up

In addition to the headline stat, the report analysed the ad breaks before, during and after 25 … Read more