OCUK News Centre

Golden Opportunity for William Hill Following US Sports Betting Deal

William Hill has forged a new deal with Golden Entertainment as part of its bid to become the leading sports betting brand in the US.

Just a month after agreeing to provide sports betting services to Eldorado Resort’s 21 US casinos, the UK-based operator has extended its existing agreement with Golden Entertainment.

Nevada and Beyond for William Hill

Under the terms of the new deal, William Hill will manage Golden Entertainment’s sportsbooks in three states. The new venture will start in Nevada where sports betting is already legal and see the British operator set-up shop inside four properties, including the … Read more

PokerStars Diversification Drive Continues as Sky Bet Takeover Completes  

PokerStars has completed its £3.4 billion takeover of Sky Betting & Gaming (SBG) to become the largest publicly-owned gaming company in the world. 

In an official press release, The Stars Group, said that the deal will create more opportunities across both verticals. One of main points outlined in the July 10 announcement was impact SBG will have on The Stars Group’s overall portfolio.

“This acquisition also Read more

Bet365 Betting on US Success with Hard Rock Atlantic City Partnership

UK betting firm Bet365 has forged a deal with the recently opened Hard Rock Atlantic City Casino, marking its first sports betting venture in the US.

The partnership was first signed on June 19 but wasn’t made public until July 3. As per the letter published by the New Jersey Division of Gaming Enforcement (NJDGE), Bet365 has been granted a temporary licence until July 31 while it works to obtain a full regulatory approval.

“The Division has completed its review of PRN 1761801, which seeks authorization to conduct sports wagering related business transactions between Boardwalk 1000, LLC, Hard Rock Hotel … Read more

NUS to Offer Free Responsible Gambling App Through Gamban Partnership

The National Union of Students (NUS) has moved to help those affected by problem gambling issues by partnering with app developer Gamban.

Following a report by the UK Gambling Commission (UKGC) which showed that 100,000 students have been in debt as a result of betting, the NUS has taken action. Through the new collaboration with Gamban, students across the UK will now be able to use a single app to manage their online gambling activities.

Free Help for Students

The desktop and mobile application will be free to anyone with a .ac.uk email address and will provide a one-stop-shop for … Read more

Senate Group Wants Operators to Embrace Responsible Gambling Message

The Senate Group is insisting that its responsible gambling campaign be adopted by operators across the industry.

In a letter to UK licence holders, the organisation dedicated to tackling problem gambling highlighted the effectiveness of its “when the fun stops, stop” adverts. According to independent findings, the Senate Group’s campaign has reached 82 percent of gamblers in the UK and, in turn, helped 33 percent bet more responsibly.

The Most Effective Message

Following the success of the awareness effort, the Senate Group has urged all operators to embrace the message ahead of this summer’s sporting events.

“Some seven weeks before

Read more

PR Bluff Lands PokerStars in Hot Water With ASA

PokerStars has been forced to cancel a TV advert after the Advertising Standard Agency (ASA) deemed it socially irresponsible.

Assessing the online poker site’s recent campaign, the ASA ruled that the advert about bluffing gave novice players a false sense of confidence in relation to the game.

Although it accepted that trying to dupe an opponent is part of poker, the suggestion that someone could use experiences from everyday life to master the technique was considered misleading.

False Claims About Bluffing

In conclusion, the ASA determined that the advert implied that bluffing was “not a reckless act in itself,” which … Read more

Self-Exclusion Slip Costs Sky Bet £1 Million

Sky Bet has become the latest UK operator to feel the force of the Gambling Commission and its current drive to increase social responsibility standards across the board.

In a notice published on March 28, the UK Gambling Commission (UKGC) explained that weaknesses in Sky Bet’s self-exclusion facilities had resulted in multiple failures.

According to the regulatory body’s findings, 736 self-excluded players were able to create duplicate accounts and make bets.

Multiple Failures Lead to Big Money Fine

Additionally, 50,000 players who had asked to be blocked from the site were still sent marketing material, while 36,748 customers didn’t have … Read more

Future Looks Bright for GVC Holdings Following Crystalbet Takeover

GVC Holdings has bolstered its position in the iGaming market with another acquisition ahead of its much-anticipated takeover of Ladbrokes Coral.

In an announcement made on March 5, GVC chief executive Kenneth Alexander announced that the company had purchased 51 percent of Georgian casino, poker and betting site, Crystalbet.

Under the terms of the deal, GVC will pay £38 million for a controlling stake in the company, before a complete buyout takes place in 2021.

Another Shrewd Move

Assuming the transition runs smoothly and Crystalbet performs as expect, GVC will pay an additional £90 million to take full control … Read more

BGO to Keep Tabs on Rogue Affiliate Adverts

Bgo Entertainment has stepped up its compliance strategy by signing a deal with affiliate monitor, Rightlander.

Announced at the close of February, the partnership will allow bgo to track the activity of its affiliates and ensure that no marketing material breaches UK Gambling Commission (UKGC) guidelines.

“We understand the importance of making sure that consumers get the right information about the offers that our affiliate partners promote for us on our behalf,” Allan Turner, BGO’s chief marketing officer, told iGamingbusiness.

Rightlander Going After Wrong Information

Rightlander announced the launch of its new gambling focused software back in December 2017. Taking … Read more

Online Betting Boom Boosts Football Sponsorship Deals

Online betting sites have become a major presence in professional football across England according to the new research.

Charting the rise of betting sponsors in football, researchers at the University of Glasgow and Healthy Stadia found that online operators now control 95% of the market.

Sampling 79 sponsorship deals made since 2005, the academics noted that 75 were between betting companies and football clubs.

Relaxed Rules Cause Influx of Betting Sponsors

Prior to a relaxation of the rules regarding sponsorship deals in 2005, just four English clubs had links to sportsbooks, casinos and poker sites. Commenting on the data, … Read more