Golden Oldies Love Online Gaming More than Ever Says UKGC Survey

Online gaming is no longer reserved for the younger generation according to a recent survey by the UK Gambling Commission (UKGC).

Over 55s online gaming

More over 55s are now enjoying online gaming according to a recent report by the UKGC. (Image: Aging in Place)

According to the latest figures, the number of so-called “grey gamblers” has increased by almost 10 percent.

Surveying 4,000 people, the UKGC found that 6.8 percent of 55-to-64-year-olds had gambled online in 2016. Fast-forward three years and that figure has jumped to 16.3 percent.

More Golden Oldies Gaming Online

Today, an extra 740,000 over 55s now enjoy online casino games, poker, bingo and sports betting.

One of the main factors driving the increase is the People’s Postcode Lottery. Despite the National Lottery sales falling in recent years, the Postcode Lottery has grown in popularity.

According parent company Novamedia, more than 2.4 million people played the game in 2017.

Unlike lottery betting sites that fall into a grey legal area, the Postcode Lottery is free to sell tickets online. These provisions have not only helped sales but opened the game up to older players.

As well as more 55-to-64-year-olds gaming online, 265,000 extra pensioners are now active on internet betting sites.

Although the surge in grey gamblers hasn’t usurped the existing hierarchy, it is a marked change. Indeed, when it comes to online gaming, 16-to-34-year-olds are still the most active demographic.

However, comparing the stats, the three-year change in activity isn’t as marked in the younger generation.

Online Gaming Gaining Momentum

The upward trend is a sign of the times. With more operators focusing their efforts on the internet, players of all ages now have more options.

As changes to fixed odds betting terminals (FOBTs) continue to bite, these numbers are likely to change further. William Hill has already pledged to invest more money into its digital platforms, as has Ladbrokes Coral owner GVC.

For those looking to offset reduced live betting shop revenue, the latest figures will be encouraging. In the early days of online gaming, the older generation would typically gravitate towards bingo.

Now, however, the data suggests over 55s are far more willing to trust the leading brands and try something new. For the UK online gaming industry as a whole, that can only be a good thing.

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