Grand National Betting Favourite Betway Extends Sponsorship Deal

Betway and the Grand National will continue to work in unison for the next five years after agreeing a new deal.

Betway Grand National

Betway has extended its relationship with the Grand National until 2020 ahead of this year’s big race. (Image: Flickr/Stacey Cavanagh)

The two company’s formed a partnership in 2017 when Betway became a headline sponsor for the annual horse racing festival. With the current deal set to expire in 2020, the betting operator has negotiated a four-year extension.

Betway Retains Grand National Sponsorship

As part of package, Betway will retain its sponsorship of races during the Grand National festival, including the Betway Aintree Hurdle.

However, what the deal won’t include is sponsorship of the Grand National itself. That privilege will remain with Randox Health until at least 2021.

In conjunction with branding throughout the three day event, Betway Sports will also be the festival’s official betting partner. Off the back of this, Betway will host a selection of Grand National betting offers via its online platform.

Commenting on the extended partnership, Dickon White of the Jockey Club said Betway’s presence brought “tremendous energy and enthusiasm” to the festival.

Known as the richest jump race in Europe, the Grand National often attracts casual punters.

Looking back at last year’s race, SafeCharge recorded a 60 percent uptick in online betting activity. Comparing year-on-year activity, the payment processor tracked at least £200 million in online bets.

Like 2018, bookmakers expect this year’s big race to attract more than £300 million in bets.

Grand National Betting Peaks During ITV Era

Following a 2017 switch from Channel 4 to ITV1, racing fans will be able to watch the 2019 Grand National on terrestrial TV at 5:15pm.

Although viewing figures were down 18 percent during the initial broadcast, 8.5 million tuned in for 2018’s main event. Following the broadcast, anchor Ed Chamberlin went on to praise the production team efforts in raising its game.

“We were going into the dark last year. It was good but this year felt so much better – everything about it,” Chamberlin told the Racing Post in 2018.

The 2019 Grand National festival will get underway on April 4 but the feature race won’t take place until April 6. Last year’s winner, Tiger Roll, will start as the 7/2 favourite, while Rathvinden will go off at 10/1.

Despite being a notoriously difficult race to predict, tipsters are currently highlighting Monbeg Notorious as a strong outsider.

One of Gordon Elliott’s underlings and used to running alongside Tiger Roll, this 66/1 shot could be a solid each-way bet for a top six finish.

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