888 Riles BetBright Customers As Bets Disappear Following £15 Million Takeover

BetBright customers have been left fuming after having their Cheltenham bets cancelled just 24 hours after 888 Holdings bought the website.

888 buys BetBright

BetBright customers have lashed out at 888 as a £15 million takeover leaves them out of pocket. (Image: Betting Gods)

Following news that 888 had taken control of BetBright in a deal worth £15 million, customers have hit back after learning that their ante-post bets have been voided.

Deal Doesn’t Satisfy Customers

Under the terms of the March 4 deal, 888 assumed control of BetBright’s technology. However, it didn’t buy the company’s customer base or any outstanding liability on bets.

A message clarifying the situation was posted on the BetBright homepage the following day.

As well as informing customers that they have 30 days to withdraw their funds, the message confirmed the site has “ceased offering gambling services to its customers on a permanent basis.”

Providing further clarification, an FAQ states that an unsettled bets as of March 5 are void.

Although consumers always accept a certain amount of risk when placing ante-post bets, the news comes just days before one of the biggest racing events of the year. To make matters worse, BetBright had previously sponsored a major trial for the Cheltenham Gold Cup.

The British Horseracing Authority declined to comment on the situation. However, a spokesperson for the UK Gambling Commission (UKGC) confirmed that it has “received a number of complaints” and that it was “making further enquires.”

On Twitter, former customers have made their discontent known, pledging to fight until they receive their money back.

That pressure appears to have hit home as 888 confirmed on March 6 that it will honour all outstanding Cheltenham bets as a gesture of goodwill.

The same offer hasn’t yet been extended to football bets.

BetBright Saga Another Battle Scar for 888

While the latest incident will leave a sour taste for BetBright customers, it’s not the first time 888 has riled the betting community. In 2017, a number of major shareholders, including the Shaked family, sold their stake in the company.

The move spooked investors and caused many to question the company’s future. Although the sell-off didn’t have the dire consequences some expected, it did hurt the company’s reputation in the short-term.

Despite the negative headlines, 888 has remained one of the leading betting and gaming brands in the business. By purchasing BetBright, 888 hopes to expand its presence online both in the UK and Europe.

In fact, the latest deal will complement the recent purchase of Jet Media Limited, the former parent company of the Costa Bingo network.

As operating conditions in the UK get tougher, expansion and evolution have become necessities. 888 has clearly embraced this idea, even if it means upsetting a few people along the way.

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