Ladbrokes Coral Workers Told to Get Online Sign-Ups or Face Redundancy

Ladbrokes Coral is reportedly making employees compete for their jobs by encouraging online sign-ups ahead of the operator’s planned store closures.

Ladbrokes Coral shop

Employees at Ladbrokes Coral betting shops are being told to encourage online sign-ups or face losing their jobs. (Image: redface.marketing)

According to internal messages obtained by The Guardian, employees will be given a score based on a variety of factors. In addition to an interview and prior experience, individuals will be given credit for the number of customers they can get to create online accounts.

Staff Hit Back at Ladbrokes Coral Cull

Although the newspaper hasn’t revealed its sources, members of staff decided to make the news public after learning of the scoring system.

“It’s nonsense, ethically wrong, massively flawed and the moment it was considered in the forum, meeting or whatever, it should have been shot down immediately, and once a 30% tag was attached to it, laughed out of the room,” one disgruntled employee told the newspaper.

Following the government’s decision to reduce the maximum stake on fixed odds betting terminals (FOBTs) from £100 to £2, Ladbrokes Coral bosses admitted changes would be necessary.

With the betting terminals generating £1.82 billion, UK operators will lose a significant portion of their earnings when limits are reduced in April. To counter the drop in profit, Ladbrokes Coral has said shop closers are “inevitable.”

At this stage, the company insists no decisions will be made until a “collective consultation” has been completed. It has also said it wants to keep job losses to a minimum and make the redundancy process as fair as possible.

More Turbulence for GVC Subsidiary

Despite reassurances, employees are concerned that up to 1,000 shops could close over the next 24 months. What’s more, anti-gambling groups believe the scoring system will put vulnerable people at risk.

“It is time for bookmakers and gambling operators to put the vulnerable, customers and staff ahead of cold hearted profit,” Labour MP Carolyn Harris said to The Guardian.

For staff at Ladbrokes Coral, this is the second time in 12 months they’ve faced the threat of redundancy. Following GVC Holding’s bid for the company, up to as 1,600 employees faced the chop.

Although the takeover didn’t result in a mass cull, those working at Ladbrokes Coral have been feeling the heat ever since. Now, with rival William Hill announcing that 900 of its stores will close over the next two years, the GVC subsidiary is set to follow suit.

With margins being squeezed and UK gaming more competitive than ever, restructuring is the only way to ensure survival.

Moving away from of live betting shops and enhancing their online presence is something all major operators are considering, meaning redundancies across the board are likely in the coming months.

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