GVC to Tackle Problem Gambling with Harvard Medical School Help

The parent company of Ladbrokes Coral, GVC Holdings, is building on its recent responsible gambling push by partnering with Harvard Medical School.

GVC and Medical School Division on Addiction
GVC has partnered with Harvard Medical School to tackle problem gambling. (Image: YouTube/Harvard Medical School)

Part of a new £3.8 million initiative called Changing for the Bettor, the campaign will run in conjunction with Harvard’s Division on Addiction.

As well as investing money over the next five years, GVC will open up its databases. By providing anonymized player statistics from its stable of poker, casino and sports betting sites, GVC will help to shape a new data driven approach to tackling gambling addiction.

“It is only by taking an evidence-based approach to examining gambling that we can develop better strategies and tools to limit its potential to cause harm,” Dr Howard Shaffer, director at Division on Addiction, said in the January 23 press release.

Data Driving Out Gambling Addiction

The recent partnership with Harvard Medical School will be one of seven “pillars” designed to improve GVC’s responsible gambling record. Following a £350,000 fine for social responsibility failures in 2018, the gaming operator joined forces with EPIC Risk Management.

Working to educate employees and school children, the two brands are now aiming to improve detection and prevention of problem gambling.

Between these campaigns and future innovations, GVC has taken the lead among UK operators looking to comply with increasingly strict gaming regulations. However, beyond that, the collaboration with Harvard Medical School will also solidify GVC’s growing presence in the US.

GVC Proving Gaming Operators Are Responsible

With the downfall of the Professional and Amateur Sports Protection Act (PASPA) creating transatlantic opportunities, GVC inked a deal with MGM Resorts in April 2018.

Described as a “joint venture,” the £152 million project will see the two roll out a network of sites as more states regulate online casino and sports betting.

Although the Department of Justice’s (DOJ) recent opinion on the Wire Act could end the spread of online betting in the US, GVC may become a valuable asset for the industry. By working with a prestigious university to tackle problem gambling, the Ladbrokes Coral owner is showing gaming operators have a responsible side. While anti-online gambling advocates will take some persuading, the campaign is another weapon with which to fight potential online betting bans in the US and beyond.

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