GVC Holdings Learns from £350K Fine by Partnering with EPIC Risk Management

Ladbrokes Coral owner GVC Holdings will usher in 2019 with a new set of responsible gaming strategies following a recent partnership with EPIC Risk Management.

EPIC Risk Management

GVC Holdings to take the lead on problem gambling following EPIC Risk Management partnership. (Image: EPIC Risk Management)

Making the announcement on December 19, GVC has entered into a multi-year agreement with the intention of training Group employees in three key areas:

Strategic advice, including how to best interact with customers showing signs of problem gambling.

Hosting workshops for high-risk populations as well as charitable organisations.

Delivery of face-to-face gambling awareness programmes to 12,000 children across 100 UK state schools.

GVC Raising Standards for All

Commenting on the partnership, GVC’s Director of Responsible Gambling, Grainne Hurst, said it would help the company meet increasingly demanding regulatory standards. Referencing specifics, EPIC chief executive Paul Buck said there would be a particular focus on underage gambling.

“EPIC are committed to reducing gambling related harm and helping to advise and educate organisations in the highest risk sectors in how to pro-actively make gambling safer and fairer for all, especially young people,” Buck said in the official press release.

Responsible gambling has been a hot topic for the UK gaming industry since 2017. With the UK Gambling Commission (UKGC) making it a top priority, a number of operators have been hit with seven-figure fines.

Although GVC was fined a relatively meagre £350,000 compared to the £7.5 million 888 Holdings had to pay following social responsibility failures, it was enough to prompt affirmative action.

Responsible Gambling to Evolve in 2019

In launching its new initiative, the parent company of Ladbrokes Coral will tie in with a recent innovation by Barclays Bank.

Joining UK gaming companies in tackling problem gambling, the bank now allows customers to block certain payments. Although not a direct attack on gaming, the merchant control feature gives users the option to restrict activity in five areas, including live and online gambling.

The use of modern technology is likely to become an increasingly valuable asset for operators and regulators over the coming months. Following Barclays’ announcement, Australia’s Tabcorp Holdings revealed details of its latest responsible gambling measures.

Powered by artificial intelligence, the software will actively monitor the wagering habits of individuals and use machine learning to identify and predict patterns of problem gambling.

With gaming entities in the UK and Australia sharing close ties, this technology will likely become a standard for brands such as GVC in the future. For now, one of the country’s largest operators will lead a new wave of initiatives heading into 2019 and reaffirm the UK’s status as one of the safest gaming markets in the world.

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