Tyson Fury Refuses to Endorse Betting Brands Ahead of Wilder Fight

Tyson Fury has spurned the advances of all betting brands as he prepares for his WBC heavyweight title fight against Deontay Wilder.

Tyson Fury

Tyson Fury has refused to wear the logo of any betting brands during his title fight against Deontay Wilder. (Image: YouTube/IFL TV)

Ahead of the December 1 showdown against the American champion, Fury told IFL TV that he didn’t want to endorse something that could harm people. Having suffered from mental health issues himself, the British boxer told presenter Kugan Cassius that he wants to use his position to promote positive thinking.

Fury Wants People to be Happy

Although he declined to address the topic or company directly, a previous interview with Fury’s trainer Ben Davison revealed that a close friend had suffered from gambling addiction.

“We’re not going to go there. I’m an ambassador for mental health. I want to help people, not destroy people and a certain logo destroys lives,” Fury told IFL TV during the November 27 interview.

While Tyson Fury hasn’t named the gaming brand that offered to sponsor him, there are ties between the boxer’s promoter Frank Warren and 32Red. In a bid to keep pace with the likes of Betfair and its deal with Rio Ferdinand, 32Red partnered with Frank Warren Promotions in 2017.

As part of the deal, many of Warren’s fighters wear the online operator’s logo during their fights.

At this stage, Fury hasn’t confirmed or denied whether it was 32Red that made him an offer. What he has stated though is that he’s mindful of the impact he’ll have when he fights inside the Staples Centre, LA.

United Front Against Problem Gambling

Problem gambling is something the UK Gambling Commission (UKGC) has been actively combating over the last two years. Following calls for change from the Remote Gambling Association (RGA) as well as operators such as Sky Bet, the UKGC has come down hard on those not acting in a responsible way.

Tyson Fury’s decision not to work with a betting brand stands as a testament to these efforts. By raising awareness of the issue, the UKGC has made athletes, celebrities and business more conscious of problem gambling’s negative effects.

For consumers, this push for greater social responsibility will not only enhance the UK’s reputation for excellence in gaming but create a safer environment for all.

Share Now: