World Cup Betting Frenzy Helps Playtech BGT Sports Break Records

The 2018 World Cup has helped Playtech BGT Sports (PBS) break records thanks to a swell of betting activity across its network of self service betting terminals (SSBTs).

Playtech SSBTs.

Playtech’s self service betting terminals have proved a hit with punters during the World Cup. (Image:

News of the upturn in action came just days after England’s July 7 quarterfinal victory over Sweden. With analysts predicting a billion-pound summer of betting, PBS has cashed in with a 400 percent increase in SSBT wagers.

Millions Use SSBTs

According to the statistics, 3.5 million bets have been made via Playtech’s high street betting terminals. As well as surpassing the total number SSBT bets made during the 2014 World Cup, the latest figures show a surge in live action.

With the SSBTs now offering in-play betting, PBS found that 34 percent of all the money wagered has happened during games.

Prior to the start of the 2018 World Cup, PBS completed a deal with Betfred to add an additional 250 betting terminals to its stores. As well as taking the number of PBS betting machines in the UK to 3,000, the deal helped introduce the company’s new technology.

Featuring HD widescreen displays, the machines allow punters access to Playtech’s 170,000 betting markets. In addition to instant odds, the dual touch screen set-up also gives users access to the recently launched MatchAcca tool.

PBS Scores with Innovative Features

Described as a first for live betting shops, the feature takes advantage of the growing desire for multifaceted accumulator bets.

“MatchAcca, which gives customers the option to back related contingencies by combining several selections into a single bet within a single football match, will be the first product of its kind in the retail sector,” reads a June 13 press release from PBS.

An example of a MatchAcca bet would be England to win, Harry Kane to score, five corners and three players to be cautioned. Like a traditional accumulator bet, all facets of the wager have to come true in order for the player to win.

By allowing customers to set their own parameters, PBS has not only given them to access longer odds but have more control over their actions, something that’s proved popular with football fans this summer.

Indeed, through a combination of innovative technology and England’s ongoing success in the World Cup, business has boomed for British betting shops in recent weeks.

Share Now: