Mr Green Adds World Cup Betting Widget to Live Casino Tables

Mr Green has launched a new World Cup feature that will give live casino players the ability to bet on the football without leaving their table.

Mr Green live roulette sports betting.  

A new World Cup betting widget is now available inside a special live roulette table at Mr Green. (Image: Mr Green)

Dubbed Quickbet and going live on June 13, the betting widget will form part of Mr Green’s new selection of Live Beyond Live table games.

New Tables, New Opportunities

The exclusive selection of live dealer games offer a more immersive gaming experience through a combination of graphics and animations. However, the feature Mr Green is pushing ahead of the 2018 World Cup in Russia is the on-table sports betting widget.

“[This feature] allows our live casino players to discover our sportsbook offerings. This seamless cross-product experience is a perfect example of how we as a multi-vertical operator can entertain our customers in an innovative way,” Mr Green CEO Jesper Kärrbrink said in a June 13 press release.

The boxout is located just above the main betting board on the Live Beyond Live Sports Roulette table. As the odds for each day’s World Cup games scroll across the screen, players can use the one-touch bet buttons to input their stake and confirm the bet without ending their roulette session.

Ahead of the 2014 World Cup, reports predicted that £1 billion would be wagered on the biggest sporting event in the world. With bookmakers expecting more of the same this time around, operators like Mr Green are looking for an edge.

Crossovers and Consolidation Are Common

Crosspollination has become much more common over the last decade as operators have sought to consolidate their assets and playerpools. The most obvious example of this can be seen in the online bingo world where players can play slots and bingo at the same time.

Mr Green’s collaboration with NetEnt appears to the next phase of consolidation as major brands look to grow in the face of tighter regulations and increased taxation. Indeed, bookmakers in the UK will be hoping for a lucrative summer ahead of the government’s proposed online levy.

In announcing its intention to cut fixed odds betting terminal (FOBT) bets to £2, the government has announced that it wants online operators to pay more. Details of the change to remote gambling duty won’t be announced until the autumn budget, but it’s expected it will increase from the current rate of 15 percent.

Ahead of these changes, bookmakers will want to generate as much revenue as possible from major sporting events such as the World Cup. For Mr Green, adding a sports betting widget to a new live roulette table is the best way to get maximum value from its core demographic.

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