Grosvenor Casino Becomes the Official Sponsor for Fulham FC  

Fulham FC new kit.

Fulham FC’s new kit will see Grosvenor Casino’s branding take pride of place, but some supporters aren’t happy. (Image: footyheadlines.com/fulhamfc.com)

Grosvenor Casino has become the official sponsor of Fulham FC in the wake of the Football Association’s (FA) recent split from British gambling operators.

When Fulham kick off the 2017/2018 Championship season on August 5, they’ll run out with the grosvenorcasinos.com logo on their shirts. Thanks to the two year deal, Grosvenor will see its branding emblazoned on Fulham’s first team shirts as well as its second team.

In addition to being the Fulham’s new shirt sponsor, Grosvenor will have a presence around the club’s stadium, Craven Cottage, as well as across its online and social media channels. At the same time is announced Grosvenor as its new sponsor, Fulham also unveiled its new kit.

New Kit Receives Mixed Reactions

Produced by Adidas, the white strip has received mixed reactions from Fulham’s supporters. In a bid to build up a general picture of how fans have taken to the kit, GoWestLondon.co.uk collated some of the most prominent tweets.

@AmbroseBarnaby: “Now that is a gorgeous looking Fulham top just take my money now Fulham.”

@FMPivot: “Big fan of Fulham’s home kit, probably one of those I’ll buy at the end of the season.”

@LukeConde: “This would be among my favourite Fulham shirts if it weren’t for that eyesore of a sponsor.”

@NavSidwho: “Fulham have had decent kits over the years, that sponsor could be OK if they got rid of the website part below the brand name.”

Fulham Moves in a Different Direction to the FA

While Fulham has embraced the world of online gambling, the move sits in contrast to the FA’s recent break from the industry. Following a 12 month review of its links with UK betting companies such as Ladbrokes, the organisation decided that it could no longer have these working relationships.

Citing the recent spate of incidents involving current and former players betting on football (something that’s banned by the FA), the FA cut a number of high profile deals. Despite losing £4 million in annual revenue, the governing body said it couldn’t continue promoting operators through while imposing betting bans on those involved in the game.

Even though the FA has stopped working with betting companies on a promotional level, it hasn’t banned clubs from doing the same. Based on this, Fulham has taken advantage of the fact online casino, poker and sports betting in the UK is more popular than ever.

According to the UKGC’s most recent stats, online betting now accounts for 32 percent of all UK gambling. Fulham will be hoping that this, in conjunction with its association with Grosvenor Casinos, can help raise its profile both at home and across Europe.

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