Online Growth Marks Positive Start to 2017 for William Hill

William Hill revenue up.

A revamped online site and mobile app have helped William Hill hit new revenue highs at the start of 2017. (Image:mobile.williamhill.com)

William Hill has reported an upturn in revenue thanks to increased traffic across its online sports betting platforms.

In a trading statement sent out by William Hill on May 9, the UK betting operator indicated that online sportsbook betting volume was up by 9 percent with net revenue improving by 8 percent.

In addition to Cheltenham providing an increase in traffic during the first 17 weeks of 2017, new mobile betting provisions helped William Hill generate more revenue.

Thanks to better access for Android users, William Hill welcomed more customers in Q1 which resulted in online net revenue increasing by 16 percent. In addition to sports betting revenue improving, online gaming takings were also in the black thanks to 8 percent growth.

UK Betting Operators on the Up

With UK punters providing the bulk of these recent profits, William Hill is confident that it is still on course to deliver £40 million in annualised savings.

With this being the case, the company believes it will continue to grow in line with expectations this year; even in spite of the new 10 percent levy on UK racing profits.

Just as William Hill enjoyed a financial upswing in 2017, betting brothers David and Simon Reuben have earned enough to make it on the 2017 Sunday Times Rich List. The British businessmen who made their fortune in real estate are two of leading figures in UK racing.

Their company, Arena Racing Company, owns 15 racecourses in Great Britain, which means they have a 40 percent stake in racing activity across England, Wales, Scotland and Ireland.

Thanks to these assets, the Reubens were ranked third in the UK’s billionaires list with a net worth of £14 billion. However, despite seeing their fortune increase by £900 million in the last 12 months, the racing tycoons fell two places in the rankings.

Betting Tech to Help Racing Punters

In other UK betting news this week, Playtech BGT Sports (PBS) is set to expand its network racing self-service betting terminals.

After a successful trial of the electronic betting machines at Bangor-On-Dee Racecourse, the operator is now planning to make their products available at Chester Racecourse.

The terminals allow punters to place bets and read Racing Post content which, in theory, means they don’t have to stand in line and ante-up with a cashier or tote.

Although the machines are still in a trial phase, PBS believes they’ll help improve the racing experience for the average customer.

Based on this, we can expect to see self-service betting terminals inside more UK racecourses in the coming months.

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