Yahoo Becomes the Latest Player in the UK DFS Market

Yahoo DFS licensed in the UK.

UK DFS fans can now access North American tournaments thanks to the newly licensed Yahoo DFS. (Image: cbronline.com)

Yahoo can now offer daily fantasy sports (DFS) betting in the UK after it was granted a licence by the UK Gambling Commission (UKGC).

The company behind the famous search engine is no stranger to the DFS industry with fully operational sites in the US and Canada currently competing with the likes of DraftKings.

However, thanks to the UK’s laws regarding online gambling, it hasn’t been able to offer its services in the country until now.

After reviewing Yahoo’s application, the UKGC granted permission for a licence, which means players can now wager money on a variety of sports, including football, American football and basketball. As well as having access to a selection of localised promotions, UK customers will have access to the same tournaments as their US and Canadian counterparts.

Shared Liquidity is Key

This shared liquidity is different than it is in the online poker, casino and sports betting worlds. Despite a site like PokerStars holding licences in the UK and the US (specifically New Jersey), players from either region can’t access betting options in the other’s.

The reason for this is the fact DFS currently exists in a grey area in the US. With no real regulatory framework in place, liquidity sharing deals between countries is possible. Although this may change in the future, it’s certainly something that will benefit UK-based customers on Yahoo DFS.

FCA Wants to Spread Bettor’s Risk

While the UKGC is welcoming more players to the UK betting market, the Financial Conduct Authority (FCA) is looking to reduce the number of options. Following a review of the spread betting market, the FCA has outlined a plan to help limit customer losses.

Spread betting basically involves betting on the movements of the stock market without owning an underlying asset (i.e. directly investing in an asset).

With the chances of losing relatively high, the FCA wants to see operators display clear risk warnings, publishing winner/loser information and capping the amount of borrowed funds that can be used for trading by inexperienced customers.

A consultation on the guidelines is scheduled for March 2017 with the FCA expecting to implement some changes by the spring.

Everton Sizing Up Online Betting Deal

In other UK betting news this week, Everton are in talks to secure a new shirt sponsor. With the club’s deal with beer producer Chang coming to a close, Everton are looking to agree terms with African online sports betting outfit, SportPesa.

The operator already has a shirt deal with Hull and wants to increase its presence in the country now it’s licensed by the UKGC. While the Everton deal hasn’t been agreed, it’s expected to be worth upwards of £3 million a year.

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