UK Online Gambling Participation Among Millennials Hits New Low

Kyle Lafferty charged by FA for gambling.

Online gambling rates among millennials are falling, but Norwich City’s Kyle Lafferty (pictured) is allegedly still keen to ante-up. (Image: skysports.com)

UK online gambling participation among millennials is falling according to a recent report by the UK Gambling Commission (UKGC).

Outlined in a report by the UKGC, the figures state that online gambling activity among 18 to 24 year olds in the UK has dropped for the second consecutive year.

Between 2013 and 2014 participation rates among millennials was 17 percent, which is a full 7 percent higher than the 10 percent that ante-up between 2015 and the first half of 2016.

Millennials Down, Everyone Else Up

However, while iGaming participation among 18 to 24 year olds had dropped, players aged between 25 and 54 are now more active than ever.

In fact, according to the stats, 16 percent of 45 to 54 year olds now gamble online compared to last year’s figure of 10 percent.

The findings from the UKGC’s report appear to mirror those found by Australia’s Roy Morgan Research.

Reviewing the amount of money spent on gambling across Australia, the report found that millennials spent just 3 percent of their weekly entertainment budget on gambling compared to an overall average of 9 percent.

The suggestion is that the younger generation are less enthused by traditional and online gambling activities and are more turned on by immersive games such as Pokémon Go.

For operators, this disinterest certainly represents a challenge. However, with companies like Microgaming currently experimenting with virtual reality (VR Roulette), there’s certainly scope for operators to enhance their products and find new ways to engage millennials.

Another Footballer Git with Gambling Charge

In other UK gambling news this week, another footballer has fallen foul of the FA’s gambling rule.

According to a report in the Daily Star, Norwich City striker Kyle Lafferty has been charged with betting on match that took place on February 20, 2016.

At this stage Lafferty hasn’t responded to the charge, but if he does decided to challenge the allegation then he’ll have to explain himself at a hearing with the FA later this year.

Back in 2014 a blanket ban on footballers, coaches and backroom staff betting on any matches around the world has brought in to tackle match fixing issues that had dogged countries such as Italy.

However, despite being told they’re not allowed to bet on football, a number of players, including Manchester City’s Martin Demichelis, have flouted the rule and found themselves facing match bans and fines.

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