UK Online Poker Industry Could Help Boost New Jersey’s Fortunes

UK and New Jersey online poker playerpool sharing.

The UK and New Jersey could soon become online poker partners if a deal can be agreed upon. (Image: britishcouncil.org)

British online poker players could soon be linking up with their transatlantic cousins if a liquidity sharing deal with New Jersey comes to fruition.

Since the US Department of Justice (DOJ) shutdown the online poker industry in 2011, players in the UK have been unable to exchange bets with their American counterparts.

However, with the market starting to open up on a state-by-state basis and liquidity sharing coming into its own, talks are now underway to reconnect two of the top poker playing nations in the world.

The Wheels are in Motion

According to recent reports, New Jersey’s Division of Gaming Enforcement (DGE) has been in contact with licensed operators in the Garden State and the UK. Although it’s early days, the DGE is hoping to set-up a deal that would allow players in the UK and New Jersey to share the same online poker platforms.

“With nine million people in New Jersey, and more than 63 million in the United Kingdom, this would mean a massive increase in liquidity for New Jersey operators,” explained the DGE’s Director David Rebuck.

The mechanics of the deal may take some time to finalise, but the fundamentals are already in place.

Firstly, virtually every operator contacted has platforms in both the UK and New Jersey. Secondly, the UK has an open borer policy and its regulations are known as some of the best in the industry, so there should be very little opposition from the naysayers in either country.

Naturally, the process of getting from theory to reality is never easy in the online poker industry, but it’s worth remember that this isn’t the first time a liquidity sharing deal between the US and New Jersey has been suggested.

Soon after online poker was regulated in New Jersey back in 2013, Rebuck told Gambling Insider that he “wasn’t opposed” to setting up an agreement with the UK.

For now, the situation is still very much an idea. However, with a liquidity sharing deal potentially lucrative for both parties, there’s every reason to think that some sort of framework could be put in place in the coming months.

UK Bookies Warned Over Pirate Ads

In other gambling news this week, UK betting operators have been told not to advertise their services on so-called “pirate” sites.

Following a consultation in May and then a follow-up in early July, the UK Gambling Commission (UKGC) warned betting operators not to place adverts on sites that provide unauthorised access to copyrighted content.

Although the operators have stated that they will cease any banner advertising on torrent sites such as Pirate Bay, they have suggested that policing affiliates who do it will be difficult.

However, if they want to avoid the wrath of the UKGC and keep their licence, then it appears they’ll have to find a way to keep their adverts away from as many pirates as possible.

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