William Hill in Trouble as CIO Steps Down

Phil Moyes leaves William Hill.

William Hill rapped by ASA for risk-free bet campaign as Phil Moyes steps down as the company’s CIO. (Image: linkedin.com)

William Hill came under fire from the Advertising Standards Authority (ASA) recently after it ran a free bet promotion the organisation felt was misleading.

Following two complaints from customers who felt William Hill’s marketing material was unclear, the ASA was forced to review the “risk-free” promotion it ran in December.

According to the advertising literature, sports betting customers would get the money back if they wagered £5 or £10 on certain events during the promotional period.

Risk-Free Betting with a Catch

However, what some customers failed to realise was that in order to receive a refund they would need to place a subsequent bet.

While this dynamic is common in the online sports betting world, the way the adverts were phrased appears to have confused some customers and prompted two complaints to be filed with the ASA.

After learning of the discontent, William Hill defended its position and stated that the working was self-explanatory.

However, the ASA disagreed and instructed the betting operator to be more considerate of novice customers in the future.

“We also told it not to describe promotions as risk-free if the mechanic of the relevant game meant that it was not possible in all cases to stake the required amount and receive a refund without a customer staking some additional money of their own,” read a statement from the ASA.

William Hill CIO Steps Down

As well as feeling the wrath of the ASA in the last week, William Hill has also said goodbye to its former online chief information officer (CIO), Phil Moyes.

Outlined in a report by EGR, Moyes left the company after being placed on gardening leave. As yet there has been no word on why Moyes left the company after ten years’ of service, but it has been announced that he will be replaced by former Paddy Power CIO, Kevin O’Connor.

In addition to Moyes’ exit, online development executive Peter Morgan also left the company recently, following in the footsteps of former chief technical officer (CTO) Finabarr Joy.

While William Hill might be licking its wounds after a drubbing from the ASA, it probably wasn’t long before it was all smiles at its London HQ after it announced an £80 million investment in OpenBet.

Working in conjunction with NYX Gaming and SkyBet, William Hill invested a significant sum of money to expedite the former’s acquisition of the sports betting software supplier, OpenBet.

As part of the deal, William Hill will work with its partners to improve OpenBet’s current products and then, in turn, enhance its own selection of sports betting options and features.

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