Execs Crow about New Unibet Voice Betting Technology

Unibet voice betting technology.

Unibet’s voice recognition technology could soon make mobile sports betting easier according to Erik Bäcklund. (Image: bgr.com)

A new Unibet voice betting service, Paddy Power in trouble with the Gambling Commission and Ireland taking a stand against gambling ads told the story of the UK betting world this week.

Unibet’s drive to innovate and bring their mobile betting platform into the 21st century took another step forward recently after it announced that it was trailing new voice recognition technology.

Unibet Plays Siri Says

Taking a leaf out of Siri’s book and allowing users to speak their commands instead of typing them, the latest updates to Unibet’s sports betting app could see more people using their voices to place bets in the coming months.

Although the technology is still being perfected, Unibet is utilising the services of a third-party software supplier as well as its in-house team to create a system that, according to Erik Bäcklund, will “simplify” the betting process.

“By enabling the customer to interact naturally, the app removes some of the frictions associated with traditional web,” Unibet’s head of sportsbook told eGaming Review.

The new feature is currently being reviewed by Apple, but once it’s accepted Unibet will roll in it in its next major app update.

Paddy Power’s Trio of Trouble 

Paddy Power is often in trouble with the Gambling Commission for its risqué media campaigns, but last week it found itself in hot water for something more serious.

After reviewing Paddy Power’s recent security track record, the Gambling Commission decided to make an example out of the Irish betting company by publishing a report into its shortcomings.

Topping the list of infringements was its failure to direct a vulnerable customer, who was working five jobs to fund his gambling habit, to the necessary help.

Also leaving a black mark against the company’s name was an alleged case of money laundering in one of its betting shops.

According to reports, a customer suspected of using fake Scottish bank notes on Paddy Power’s Fixed Odds Betting Terminals was able to gamble frequently for six months despite concerns from the shop’s manager.

When the man was eventually challenged for using fake notes, the manager was unable to verify where the funds had come from.

The final incident saw one of Paddy Power’s online customers, Mark Cooney, get away with defrauding six individuals and two banks in order to gamble with £250,000 that wasn’t his.

Failure to carry due diligence checks on Cooney, as well as the other two incidents, led to Paddy Power agreeing to donate £280,000 to a socially responsible cause.

Ireland Gets Tough on Gambling Ads

The final nugget of gambling news this week is that Ireland has decided to take a stand against gambling adverts.

Following a new set of guidelines published by the Advertising Standards Authority for Ireland (ASAI), gambling operators must now actively promote responsible gambling in any adverts they create.

“Advertisements for gambling services or products shall contain a message to encourage responsible gambling and shall direct people to a source of information about gambling and gambling responsibly,” reads the mandate.

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